Posts Tagged ‘bud light’

#4.5 — Bud Light — Dog Sitting

Wednesday, February 23rd, 2011

jtherkal: Okay, you had me interested at the beginning, and then somehow the rest is just a letdown. I guess I didn’t expect him to turn the dogs into servants. And if those dogs were so smart, they would have told that guy to fuck off. It’s a pretty standard Bud Light spot. C+.

sjbooher: Guess Michael Vick wasn’t invited to that party. Ohhhhhhhhhhhhh!!!!!!!!!!! C.

#1.7 — Bud Light — Product Placement

Tuesday, February 8th, 2011

jtherkal: I get the gag. Ha. Ha. I must not be Bud Light’s target audience, because this just wasn’t very funny to me. And I hate the whole swash-buckling time period, so anything set during that era immediately turns me off. Is it that hard to make great commercials for Bud Light? D.

sjbooher: I like completely over-the-top jokes, and this qualifies. I like this type of “period piece” setting, but obviously not everyone does. I chuckled a little. Product placement? Can’t knock the hustle there. And Bud Light is normally so bad that they get credit for not going to the lowest common denominator. Grade on a curve. B-

#1.1 — Bud Light — Hack Job House Redo

Monday, February 7th, 2011

sjbooher: It’s becoming a rite of winter. Bud Light opens the Super Bowl ad-fest with trash. No exception here. It’s basically just mediocre, but the fact that it’s in the leadoff spot gives it an F.

jtherkal: Does the industry really not have better writers? Or do we just have terrible clients? Maybe I’m just out of touch with what America wants, because I don’t want this ad. At least not the way it’s made. D-.

#4.12 — Bud Light — Book Club

Thursday, February 11th, 2010

sjbooher: F. And I don’t have to explain why at this point, right?

jtherkal: How can you give an F to an ad with such great jokes! Man abandons softball for book party! Do you like Little Women? Yeah, I’m not too picky! Kazam! That’s gold, Jerry, gold! Now you’re going to tell me you don’t like Seinfeld. Go back to Russia. It is what we thought it was. C+.

sjbooher:We’ve proven throughout this year’s review process that you CAN make great ads without using lazy stereotypes… gender or otherwise! And here’s further proof, USA Today’s top 10 based on actual people’s reactions. So that’s how I can given it an F. Not only is it lazy and offensive, it’s ineffective.

#2.10 — Bud Light — Plane Crash/Lost

Wednesday, February 10th, 2010

jtherkal: Lost. Is. Popular. This. Is. Lame. C.

sjbooher: And there’s some creepy manvertising going on that I didn’t even catch (although I did subliminally, I guess… as I remember thinking, “Damn, I wish the Losties had ignored Jack. Then someone else could have been the main character!”). D. From manvertised.com:

“This Bud Light ad, though, is by far the most disturbing. The woman, attempting to take charge of the group of survivors, demonstrating a technical aptitude and leadership skills, is immediately drowned out by a prototyptical manvertising character, the dumb guy who only cares about beer. Her efforts are thwarted, twice, by his unwillingness to let her spoil the fun. Here, the woman’s voice is an disruptive annoyance.”

#1.13 — Bud Light — Autotune/T-Pain

Tuesday, February 9th, 2010

sjbooher: Jay-Z deaded autotune for those in the know, but it’s still valid for the hopelessly culturally behind. This probably could have been funny… but it wasn’t. Only T-Pain saves this from a D. C-.

jtherkal: I heard that Jay-Z song. It didn’t say anything about the death of jokes about autotune, did it? It should have. Autotune jokes have been done, but I guess we shouldn’t expect Bud Light to do anything not already established as a proven gag. Here’s the best autotune skit I’ve seen:

Collegehumor, A. Bud Light, D.

#1.9 — Bud Light — Space Party

Tuesday, February 9th, 2010

sjbooher: If I’m drinking Bud Light when the world ends… F.

jtherkal: There’s no way that’s bad enough for an F. Science party, featuring the guy from Dharma initiative (?). Maybe it’s because your wife went to Space Camp without you. Bud Light ads are just what their beer is. Light, thoughtless, fodder that doesn’t really fill you up or taste bad. C+.

#1.2 — Bud Light — Can House

Monday, February 8th, 2010

sjbooher: Whaaaaaaat? Bud can actually come up with a semi-original/creative joke and dip down to the lowest common denominator? Amazing. C+

jtherkal: A house made of beer cans. I like that idea, but it falls apart from there, literally. Bud Light in a fridge made of Bud Light saves this one from falling lower than it did. B-.

#4.13 — Bud Light Lime — Traveling Sun Globe

Thursday, February 5th, 2009

sjbooher: Awesome effects, dude. I like this one a lot. In these cold winter days, if your product can make the consumer think about a nice summer atmosphere for even a minute, it’s probably a win. A.

jtherkal: I feel like I’ve seen winter in the summer or summer in the winter a bunch of times before. I live in the cold. And no crappy lime-flavored Bud Light is going to make me forget that my feet are numb right now because the floor in my apartment is akin to an ice rink. Winter sucks, but there are beers made for winter. Like Guinness. Not Corona, not Bud Light Lime. Know your place. Also, I just don’t think it’s a very clever idea. Oh, look at me, my six pack turns winter into summer. Blah. D.

sjbooher: You are right on one account, at least. I definitely remember the Coors Light ads that sweep snow in on a hot summer day. So I guess I have to count this as a jack. Downgrade. B.

#2.13 — Bud Light — Drinkability #2 At The Ski Lodge

Wednesday, February 4th, 2009

sjbooher: I sort of like the drawing whatever you want concept, but don’t like the actual execution of it, here. Drinkability, itself, as my cohort said, is sort of dumb. Blah. D+.

jtherkal: I hate the drawing concept. Seems like something that sounded good on paper and turned out to be awful and boring in execution. And “Drinkability” is the worst, though it seems to be catching on as a joke. I’ve heard people talking about it. This particular ad is terrible, but I can’t deny enjoying watching the skier crash through all the tables. D+.