Posts Tagged ‘candy’

#2.12 — Snickers — Richard Lewis

Monday, February 14th, 2011

sjbooher: I love the diva version of these, and I liked the Richard Lewis portion of this one. There’s just something about the transformation shot that makes me laugh every time. Roseanne though? I could have done without here. I do not really consider this “Super Bowl level” either, as it continues a previous campaign but with LESS star power. C-

jtherkal: The first time I saw it, I didn’t even realize it was Roseanne. Shouldn’t she be fatter and uglier? If I was the director I would have insisted she put on 25 pounds, a flannel shirt, and no make-up. Even without realizing it was her, I still like this. The writing is sharp, I like the gag. However, using an established formula in a Super Bowl doesn’t stand up to me as much as introducing something new. Unless it’s an outrageous version of the formula. Anyways, B+.

Snickers — Get Some Nuts, starring Mr. T

Friday, August 29th, 2008

jtherkal: Apparently this ad has been pulled from television in the UK due to its “homophobic” nature. When they yanked the Snickers Superbowl commercial with two men kissing, I could understand the sensitivity. But this one? If I were gay, I’d be pissed that people think that just because a guy is portrayed as a crybaby-pussy he’s representative of the gay community. The fact that they pulled this for being anti-gay is 1000 times more anti-gay than the commercial itself.

This one is possibly closer to being offensive. But it has a Snickers Gatling gun, which is awesome:

jtherkal: This YouTube comment more accurately states what is offensive about this campaign: I can’t belive a creative agency has done such an offensive commercial, how do effeminate guys feel when they watch this ad? the underlying message is that effeminate men must be shot to become masculine. This is really bad… So is it offensive to effeminate guys? Sure. But it’s equally offensive to both straight and gays. Either way, I like them. And the message isn’t to shoot effeminate guys, it’s to get some nuts. A-.

sjbooher: I agree, ONE THOUSAND %. However, it is a slippery slope. While these ads are not offensive in and of themselves, I just spent two weekends recently with a group of guys that would see the effeminate men shown here, and instantly say: “those guys are gay”. That is because most people are idiots, I guess, and always will be. A-.

And yes, Mr. T. is gold standard when it comes to Ridiculous Black Men in entertainment.

Skittles — Pinata

Monday, April 28th, 2008

jtherkal: I’ve been on board for most of the Skittles work, but this isn’t one of my favorites. It’s not nearly as bad as the sour milk-nipple-farmer ad, but chocolate Skittles seem terrible and this does nothing to tell me that they’re delicious. Why would I ever eat chewy, fake chocolate when I can get the same sized items in the form of M&Ms, which are made of real chocolate? Aside from that error, some of the performance is good (”what did you think was going to happen?”), and the idea of a pinata man isn’t bad, but overall this just misses for me.

That being said, almost all of the teams working on candy for TBWA/Chiat (Skittles, Snickers) have left the agency. So Chiat, I’m available if you need me. But I won’t bump your grade here. I have integrity. Some. B-.

sjbooher: Chocolate Skittles? Huh? When I think Skittles, I think of delicious fruit flavors. Chocolate Skittles are just… weird. And this is a very weird. I do think it is semi-funny that the guy got the hell beaten out of him, but they do not really tell us why the hitter thought he was a pinata. I agree that it misses. I also think the idea of chocolate Skittles is so out of character for the brand that we need a little better product explanation here. D.

jtherkal: “they do not really tell us why the hitter thought he was a pinata.” Seriously? Well, detective, your first hint might be that HE IS MADE OF PINATA! The man is an actual walking pinata! Maybe it would help if he said, “I’m made of pinata material, but I am not a pinata.” Or if he carried a sign that said, “People think I’m a Pinata because my skin is made of paper mache and crepe paper.” Do you even watch these?

sjbooher: Wow… and it all makes sense now, and is a lot funnier! “A moment of clarity”, is what I believe they call this. I guess I’ll leave my grade as is, in hopes that there are other idiots out there somewhere, in the ether. I just thought he was disheveled from getting the crap beaten out of him. I’ll chalk it up to poor video quality? Bueller? Bueller?

Swedish Fish — A Friend You Can Eat

Friday, April 11th, 2008

jtherkal: With most candy, unless you’re introducing something new, the main goal of the advertising is just to make people look at your ad and think, “oh, I like that candy, I should get some.” I would say these accomplish that goal. They’re bright and eye-catching, just strange enough to make you look closer, and funny enough to get a laugh once you do. I love the line “A friend you can eat.” And using the Swedish words for yes and no is a nice touch, as is syrup on the rabbit. Roscoe’s Rabbit & Waffles! This guy knows what I’m talking about. A.

sjbooher: I do indeed know what you are talking about. You are talking about awesome! You pretty much said it all. A.

Dentyne Ice — Frog Ad: F

Monday, February 11th, 2008

jtherkal: I hate this ad more and more every time I see it. I can’t explain exactly why I hate it, but I do. A lot. I mostly hate the CGI prince and princess. And the fact that food and candy marketing experts think that this is the kind of worthless trash that will make me buy their product. Unfortunately, this is the exact kind of gum I chew. That fact makes me feel slightly ashamed. F.


sjbooher: I like it and I chew it. The spot does a good job of showing the product, it has enjoyable music and excellent visuals (unless you hate the CGI prince, I guess!) that fit the overall “Ice” feel. B-.

Gum — Carmen Electra

Sunday, February 3rd, 2008

jtherkal: Wait, so “whoa” was the word? Huh? Not even the hotness of Carmen Electra could save this terrible ad. Is there some rule about gum ads that they have to be corny and awful? Can someone please make a good fresh mouth gum ad? (well, Orbit might actually be doing this)

Here’s how this should have went. Every fan who comes up to her has bad breath and gets their clock cleaned by the bodyguards in a different way; taser, running double-leg jump kick to the chest, A NET GUN! Then, one smart fan chews the gum before approaching; she says “whoa” and we cut to a scene of her and Emmanuelle Chriqui all oiled up, rolling around on a bed of mint gum tablets. Whoa. D-.


sjbooher: One question and one question only: How does Ice Cube not get this contract? C- (only on the strength of Carmen being hot).

Snickers, Road Trip: A+

Thursday, January 17th, 2008

sjbooher: Pilgrims and Vikings on a road trip together? Get it? Weird, quirky humor that those wily copywriters love, and this time it works. Hilarious and it makes me want a Snickers. A+.

jtherkal: As a man of half-Danish descent, I consider myself to have some viking blood and I’m prone to the same types of emotional swings as this viking. Mainly, these swings revolve around the availability and the coldness of the Dr. Pepper I get from the store.


You’re right, I love it. A+.

#2 Creativity’s Most Viewed–Cadbury, Gorilla: C-

Thursday, January 3rd, 2008

It has to do with fine chocolates how?

Oh, it’s a glass and a half full of joy.

No, not really. More like “a quarter cup of fairly amusing.”

Skittles, Baby Bird: B

Monday, December 17th, 2007

“Quack, quack.”

Skittles, Leak: B-

Monday, December 17th, 2007

I can’t explain why I don’t love this one. A grown man takes a little man out of a bag and hangs him from the ceiling to eat Skittles. The concept is good, but the only truly funny part is the dialogue at the end…

OWNER: That’s how you fix it?
REPAIRMAN: That’s how we fix it. That’s it. (everyone laughs)