sjbooher: Phew… thought we were not going to get our annual serving of chimps there for a minute. I didn’t think this was funny, though, and I don’t think that chimps are so associated with CareerBuilder that they can afford to wait so long to tell you what they are advertising. C for chimps.
jtherkal: Careerbuilder? Careersite? Jobhunter? I don’t like career sites. The only one I remember is Monster.com. If you asked me, I could have told you this was for a job site, but I probably couldn’t have named the site. This was average at best. But probably not even that. C-, only because I like watching that car get smashed up.
jtherkal: This year was the year of the underpants joke. Of the bunch, this was probably the best. Anyone have an opinion on why you’d pick one of Careerbuilder or Monster over the other? No? Because their ads don’t really tell you either. B-.
sjbooher: Apparently you pick Monster if you are a non-human (AKA a Boogie Man or a beaver). If you are a sophomoric idiot, you pick CareerBuilder. C-.
sjbooher:Ha, I love it! “Hey, dummy!” is my favorite part, with koala punching a close second. Win. And Kanye co-signed, if that counts. A.
jtherkal: This was perhaps my favorite commercial of the Super Bowl. The repetition gets your attention and burns into your brain. And each of the bits are pretty funny. That lady on the dolphin? Where the hell did that come from? My favorite part is when the guy is drinking gold. “It’s gold.” You’re damned right it is. A+.
Following in the footsteps of Monster.com, CareerBuilder gets in on the Super Bowl action with two memorable spots. They deliver a very clear, easy to follow message–even though each message is different. The overall tagline “start building” is okay, but doesn’t really inspire me the way Monster’s “your calling is calling” does. I guess at the end of the day, CareerBuilder will always be Monster’s little brother. And they didn’t do anything here to tell me why CareerBuilder is different or better than Monster. In fact, if you weren’t paying attention, it’s possible you might have thought that these were ads for Monster.
Follow Your Heart — B+
The Mouth: This was the better of the two. I love seeing that little heart plop down onto the keyboard. You know exactly what’s going on and it’s still fun to watch. For some reason it felt sort of flat at the end, but it still worked for me.
The Hawk: Watching this ad, I had no clue what it was for. A new horror flick? A heartburn medication? Oh, maybe a job board. After it all comes together, the message is clear… if you can stomach it. This is gross, crude and makes me cringe. They made the food the boss is eating look like the cooked organs of his other employees It also seems like they should have used a man for the employee, as right when the heart is coming out, I’m thinking something is up with her boobs. Weird and bad. F.
Spider Eats Firefly — C+
The Mouth: I would have liked to see them develop the heart as its own character. There’s thousands of ways that you can follow your heart regarding your career. Instead, they deliver a different message, that “wishing won’t get you a better job.” True. But this commercial won’t convince me to use your site.
The Hawk: Let’s face it, they wanted to use “Wish Upon A Star”, Disney wouldn’t let them, so they came up with a lame, but cheap substitute. Weak. The song is bad and I’m happy when the spider eats that stupid bug. Like The Mouth said, when you think Super Bowl advertising and job boards, you think Monster, so they would be better served to get their name out there right away. There is no evidence of the service being advertised until I’ve stopped caring. F.