sjbooher: Cars! Cars! Cars! Buy a car! Brainwash! De-program! Ahhhhhhhhhhhhh!!!!!!!!!!!!!!!!! F. And by the way, “Compact cars truly can get better mileage”? Also, sports cars TRULY can be fast, SUV’s TRULY can be convenient to carry a lot of stuff, and sedans TRULY can be useful for hiding dead bodies in the trunk. If I get a compact car that thang better have good MPG, girlfriend!
jtherkal: I’m sorry, I can’t write this. I just realized that compact cars don’t have to be boring. I have to go buy one now.
sjbooher: What? Oh, almost forgot… Cars! Cars! Cars! Buy A Car! F.
jtherkal: I don’t know if that’s just car commercial fatigue, or if you’re not happy about the reference to anal here, but I think F is a bit harsh. I like sex jokes of all types and I’m sort of surprised they got away with what is essentially a guy shoving a six foot sandwich up a car’s ass. Yeezy taught me. B+.
jtherkal: This one got off to a bad start, because I don’t like the first two gags. So I only like one third of the jokes. And again, I’ll bring back the carfax, carmax, cars.com problem, this could have been for any of them, as far as I’m concerned. And I’m not that concerned. D.
sjbooher: Yeah, this is very ordinary. You can’t be ordinary on Super Bowl Sunday especially when Avogadro couldn’t even count the number of car ads this year. CARS! D-
sjbooher: BUY. A. CAR. Early product placement? Check. Funny gag? Check. This ad leaves me wanting more. Can we get some deleted scenes up in here? It also invites the viewer to join in. Come on, you know people at Super Bowl parties worldwide were firing off more lines to this after it aired. IT’S LIKE A PROSPECTIVE CAR BUYER ON SUPER BOWL SUNDAY. A.
jtherkal: I agree, I could have watched this chain of “I feel like” gags for another :30 seconds or more. I feel like a creative director in a room full of newly hired, college-fresh, female traffic coordinators. Who are loose. I’m docking a half grade due to carmax = carfax in my head. Gotta fix that. A-.
sjbooher: I said Car Facts, not Car Fox! I love the Car Fox.
sjbooher: Cars! Cars! CAARRRRRRRSSS!!! BUY CARS!!!! DRIVE CARS!!!! SELL CARSS!!!!! Aaaaaaaaaaaaahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh!!!!!!!!!!!!!!!!! F. If someone buys a car because it interfaces with their Facebook account, well, they are an idiot.
jtherkal: I’m not going to disagree with that. However, since most of America is addicted to Facebook, this would be like saying “Chevy Cruz, now with a keg included and a hose that runs into your mouth so you can keep your hands on the wheel” to an alcoholic. Some people don’t care about much more than simple little features. D+.
jtherkal: Everyone loved this. And you can’t deny the people. I thought is was cute. Throw the Star Wars music on anything and people will pay attention. A little Darth Vader is pretty cute. The doll shot is great. Overall I like most everything about this. Aside from the fact that it was leaked early, so people were already passing it around. A-.
sjbooher: A is for awesome. And I learned a new Papa tactic. A+.
jtherkal: Again, in the carapalooza that was this Super Bowl’s advertising, this didn’t do anything to make me care. I guess I’m not BMW’s Diesel engine audience. Yawn. D.
sjbooher: CAAAAAAAAAAARRRRRRRRRRRRRRRRRSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!! This is completely out of hand at this point. Although I prefer it to last year’s “trash on women”-palooza. I liked this one, though. That shiny BMW looks crispy clean coming out of Dirty Diesel World. Still, it’s far from standing out and officially puts BMW all over the place on Super Bowl Sunday. My gut says that a consistent campaign that beats the viewer over the head with the same idea > a bunch of ads covering different topics. That’s where our non-existent research team comes in. C-
jtherkal: Does it make sense that this would run during the Super Bowl? I guarantee no one remembers this spot. It is the most average spot of the night, and because of that, it’s below average. They did get a few “Friday Night Lights” style shots in there. So now it has something to do with football! And the Super Bowl! On any other night I’d give this a B-. But in the Automobile Advertising Super Bowl, C-.
sjbooher: Cars! Cars! Cars! Buy a car that was made in the USA! CARS! J-T-Herrrrrrrrrrrrrrrrrrrrrrrrrrrrr-kal nailed it. I wrote down “Boring. Not Super Bowl”. Also it gives me that feeling I’ve never figured out the word for. And it makes BMW’s seem cheaper than they are, when they put the emblem on like it’s a sticker. D-.
jtherkal: Let me say it for you SJB. Cars! Cars! Cars! Cars! But this car is different. It’s the Chevy Volt and we all better know about it. Although the ad is a little quiet, I think it does get your attention and lets you know whatever they reveal at the end is probably some big invention. And in this case I would agree. The cuts between scenes have a nice play where one action leads to the next action, but I do think they missed an opportunity to have the end line, “…in a garage, and now…in your garage.” Boom. Done. B+.
sjbooher: Buy a car! How pretentious can you be? Your “invention” does not even compare to the scraps these other inventors threw in the garbage on their march to the top. An electric car? Don’t we have that? And if this is something different, you have not made that clear. D-
jtherkal: Yessss! First, I love reply all mishaps. I could listen to reply all stories for hours. Never gets old. And second, this is just the right amount of crazy/slapstick for my sense of humor. Not too over the top, don’t dwell on any joke too long. I could watch that triple phone slap-coffee sequence ten times and still laugh. Who was it for? Bridgestone? Oh. They had some tires and whatnot, but this probably would have been a better non-tire commercial. Still, I love it. A-.
sjbooher: I’m right with jtherkal on this one. Liked the gag, liked how there were several quick in-and-out scenes, but wished it was more obvious it was for tires, somehow. B-