Posts Tagged ‘Celebrity’

Dove Men Care — Bobby Hurley

Tuesday, March 22nd, 2011

sjbooher: ARE. YOU. KIDDING. ME. What’s next Jeffrey Dahmer for Heinz ketchup? Osama Bin Laden for Water Babies suntan lotion? How about throwing Kim Jon-Il in the adidas “All In” campaign? Look, I am a Michigan alum and a Carolina fan since a young kid, so I know I’m biased. But the Duke basketball team is one of the most hated, if not the most hated, team in college athletics! And they are personified most by either Hurley or Christian Laettner! And THAT is whom you pick as your spokesperson? Good thinking. I’m guessing a lot of people felt the same way, because by Duke’s second tourney game this weekend they had switched this spot out for one featuring Magic Johnson. Amazing. What are you doing? F.

jtherkal: I didn’t dislike this ad when I first saw it. Probably because I didn’t remember it. And I didn’t remember it because I didn’t notice it. So that’s not a good start. However, if the tag line is “comfortable in your own skin” it makes perfect sense. Bobby doesn’t care that you don’t like him or that you hate Duke. He’s comfortable being that guy. Bobby knows, haters gonna hate. But that doesn’t mean he can’t use soap. That being said, this felt cheap. Like some college kid made it with iMovie. Maybe Bobby was the only person those college kids could get. D+.

sjbooher: I hope Dove is comfortable in it’s “selling less product” skin.

#4.12 — Shape Ups — Kim Kardashian

Monday, February 28th, 2011

jtherkal: Could have used more skin. A.

sjbooher: Oh, so Joe Montana, Karl Malone and Kareem Abdul-Jabbar weren’t getting the job done? This seems like a better approach, and hey, I like to Keep Up With The Kardashians. B+.

#4.10 — Mercedes — Through The Years/Puffy

Monday, February 28th, 2011

jtherkal: Eh. Sort of cute. Funny that they got P. Diddy to star in it. I can see that meeting now…

CREATIVE: …and then one of the cars belongs to Puffy.
MERCEDES: Puffy?
CREATIVE: Yeah, you know, P. Diddy?
MERCEDES: Huh?
CREATIVE: Puff Daddy.
MERCEDES: Oh, I’ve heard of him. That’s who the kids like now?
CREATIVE: Ummmm…yeah, sure, that’s who they like…
MERCEDES: Can kids afford our cars?
CREATIVE: No, only old rich people can.
MERCEDES: Makes sense to us. Let’s do it.

C+.

sjbooher: Yeah, the Puffy part definitely seemed forced, as if the spot was basically complete and then they had to stick him in there. I do like seeing all the different cars, over the years. B- CARS!

#3.11 — Chrysler — Detroit Luxury

Tuesday, February 15th, 2011

jtherkal: Yesssssss. I love seeing Detroit. The beautiful. The ugly. The real. Even being from the suburbs of Detroit leaves you with Detroit pride, so I hope some other people in America realized that even a dying city can still be great at the one thing that once made it great. Because it’s all they have left. At first I didn’t like Eminem going into the Fox, with the choir singing, but I’ve since come around. This is the motor city, and this is what we do. A.

sjbooher: Yesssssssssss x 2. The only thing that could, um, get me back behind the wheel is Eminem. It’s a little bit corny and cliche, and I wonder how I would feel if I did not love Eminem and had my own Detroit experiences. I saw R. Kelly in the Fox, if that counts. D, for Detroit. Just kidding, A.

Also, who knew Eminem would be the biggest celeb of Super Bowl Sunday?

#3.9 — Stella Artois — Adrien Brody

Tuesday, February 15th, 2011

sjbooher: Stella Artois WOULD have Adrien Brody performing in a Speakeasy. I like it. You are what we thought you were. It’s probably good if everyone hated it. The people that hated it are supposed to hate it. It is still not that great, in and of itself, so I can only go as high as C+. I should give it an A just for not being about cars.

jtherkal: What? Terrible. Za! Za! Za! F.

#3.7 — Groupon.com — Tibet

Tuesday, February 15th, 2011

jtherkal: Well, no one thought this was very funny. And my criticism is almost the same as it was for HomeAway. This is such a great, simple product, and somehow they managed to make it way more difficult to understand than it should have been. Of course, now the ads have been pulled due to people being offended, so I can’t watch them again to make sure I’m right about this. I wasn’t offended at all, and in fact I don’t mind the gag, but it isn’t a clear illustration of the power of groupon or how it works. Now we won’t even get to see the Elizabeth Hurley rain-forest/Brazilian wax joke, which may have been better for a Super Bowl audience anyways. D+.

sjbooher: Nothing says Super Bowl star power like Timothy Hutton! I was going to give an F, but they somehow managed to create a controversy which is the only way I would have remembered this service. C. No doubt the Hurley jammy would have been better for this event. Here it is for good measure:

Or even the Cuba Gooding, Jr. jammy: