Posts Tagged ‘cellular’

T-Mobile Lady

Monday, May 2nd, 2011

sjbooher: This lady is in my nightmares. Her series of T-Mobile ads have been all over the NBA Playoffs broadcasts. I watch almost all of my basketball on DVR tape delay, so I have never actually watched any of these in their entirety. I have seen them a bajillion times on fast forward, though. For a grade I’ll go with D-, for their effect in that context. I don’t know why, but I can’t stand seeing her, and it gives me a bad feeling towards T-Mobile. However, the bigger issue, is why don’t more ads take advantage of the DVR factor? A few (the series I think of is a set of ads during Mad Men that tried to mimic the look of the show, trying to trick you into stopping your fast forward) have tried to account for DVR, but why not more? Maybe I overestimate how many people use DVR, but it seems like more should be done. Maybe ads that look “real speed” in fast forward. Maybe more tricks like the Mad Men series. Ya’ll are the creative ones though, you tell me.

jtherkal: This isn’t good, but it isn’t that bad. I don’t like attacking the Apple ads unless you’re actually going to do cutting, seriously funny ads. It’s like someone who is not cool trying to be cool by making fun of the cool kids, only to make it more apparent how not cool they truly are.

About the woman, I think maybe you don’t like her for the following reasons: 1. That dress is ugly. 2. She has sort of a bitch-face, you know? Like Claire from 90210. That’s the best I can do to describe it.

To address your DVR question, I’ve made that suggestion on several campaigns, as I’m sure others have. But you seldom, if ever see them. There are some like the ones you mention that try to trick you. I like those. And then some like the old Apple iPad ad, which basically, if you see it in DVR-FF appears to be a series of titles you can read. Those are okay. Anyways, we’re talking about this T-Mobile ad, right? I guess I mostly think: people use T-Mobile? C-.

#2.16 — Sony Ericsson — Sweatshop Robot Thumbs

Monday, February 14th, 2011

sjbooher: Creepy. If all this is happening in some Asian country or area, how did they end up with Caucasian thumbs? Apparently that green thing is some sort of mascot for some product. I don’t get it. This is very elaborate, yet, very narrowly focused. D.

jtherkal: SJB, we all know to have illegal surgeries sometimes you have to go to Asia or Mexico, where you can purchase organs. I think that thing is for some sort of Android device? I can certainly say there was probably a better way to announce your phone is becoming a PSP, if that’s what’s happening. This was creepy enough to get my attention, however. C+.

#2.8 — Motorola Xoom — Faceless Drones

Thursday, February 10th, 2011

jtherkal: In case you weren’t going to think it, they went ahead and put 1984 on the tablet at the start. This got my attention, but then did very little with it. I do like the subtle jab at Apple, where all the drones have what appear to be ipod earbuds in. What you didn’t do was actually show me how it’s different or better. B-.

sjbooher: Cars! Ca… oh, wait. Put me in a white jumpsuit all day… lobotomize me… whatever, I just don’t want to be THAT guy. And really? Putting 1984 on the tablet? Might as well go ahead and have a narrator yell, “Get it?”. Apple wins. Motorola loses. Fail. F.

#3.1 — Motorola — Megan Fox Sext

Wednesday, February 10th, 2010

jtherkal: Megan Fox in a bathtub + a lot of slapping = someone has been studying their Super Bowl success formula. They even snuck in a teen jerk-off joke, and a gay joke. Although I probably couldn’t have pegged Motorola as the advertiser, I still thought it stood out as one of the only ones I remembered. A.

sjbooher: Can’t argue with that. I think they actually had some funny stuff in there. Let’s face it, right or wrong, a lot of that really would (um… does?) happen when Megan Fox nude pics hit the web. A.

#1.6 — Boost Mobile — Boost Mobile Shuffle

Tuesday, February 9th, 2010

sjbooher: Funny. B+

jtherkal: Really? Funny? If you’re going to redo a classic, you have to come a little stronger than that. Not only did I not think it was very funny, it’s annoying to the point that I’ll change the channel next time it’s on. Ditka saved this one. D.

#2.18 — Nextel — Roadies

Wednesday, February 4th, 2009

sjbooher: Meh. Clever way to sell the “now” aspect of Nextel chirping? I guess. C+

jtherkal: Don’t get into the Super Bowl and run a commercial you’ve been running for months. Normally, I’d grade this higher. F.

AT&T — Lauren and Brody

Wednesday, July 2nd, 2008

jtherkal: First, let me say that I’m a huge fan of The Hills. I know it’s for idiots and that the people on it are superficial fame seekers, but aren’t we all just a little bit like that? I mean, look at us, we’re writing some stupid blog about ads. Why? To get famous, of course. And for fun. So on to the ad. I’m predisposed to like it, because I love Lauren and I think Brody is pretty cool (except for this). Who better to advertise a phone whose RDB is that you can see yourself in it than people who care almost entirely about themselves? Pretty smart. Then, throw in a little Warrant and you have a winner! This ad had to be written by someone my age, because Warrant had approximately a two year lifespan, and you had to be a 13-year old with a mullet and spandex to really like them–which I was. This commercial is like a sweet piece of Cherry Pie. A-.

sjbooher: Welcome to, the bootleg edition! How terrible is the video on this one? All we need to make it completely wack is some guy’s head popping in front of the camera… anyway, as surprising as it may be for a teen drama addict such as myself, I’ve managed to avoid the Hills diaspora. I do recognize them, but have no preconceived notions about them. That being said, this would be a good ad if Joe Schmoe and Lucy Loser were starring in it. It’s clever, culturally relevant, etc., etc. A, byatches.

AT&T — Buddy!

Monday, April 7th, 2008

sjbooher: The first time I saw this, I saw with my mouth wide open in disbelief, before turning, looking at my wife, and saying, “Seriously?”. Hey AT&T… this had been done 1.56 million times! Well, at least 2 notable times! And 1 was for the product of your MAJOR partner, Apple, for the iPhone, and they did it a million times better. This also seems very much like a rip-off of the famous Budweiser “Waaazzzzuuuuuuuupppp” ad. If you’re going to rip-off, or “cover” classics, you have to improve on them. That definitely does not happen here. Why is everyone so happy to answer the phone? That’s just fake. You are reading a website right now run by two people that absolutely HATE answering the phone. They should have people looking at their phone, realizing who is calling, and shoving the phone back in their pocket. I wish I could do that to this ad. D-

jtherkal: It’s true, I hate answering the phone. Although I have discovered that with my iPhone I can listen to people through the headphones and talk into the phone. That sort of makes it fun. And if you ever answer the phone by shouting “buddy” like the last guy in this ad, I’ll hang up. This ad doesn’t do anything that hasn’t been done before, and it certainly doesn’t do it better. D.

WAW: AT&T — Chuck Shooting Baskets

Wednesday, April 2nd, 2008

sjbooher: Wow (and WAW). Could this character have been any more ridiculous? Chuck has uncombed hair, an unshaven face, and an awful looking football jersey on. Then they have him shooting baskets and shouting like an ABSOLUTE FOOL. No one acts like that in real life — only in some stupid white man’s mind do people act like that. Absurd. Imagine seeing this ad on 10 different screens in a Vegas sports book for an entire weekend, over-and-over again — that’s how I was introduced to it. Terrible. F-.

jtherkal: Well, I was getting tired of the AT&T bars campaign (where they coordinate everything in the background to look like the bars on your phone) so this is, at the very least, different. This was the worst of the series (rock’n'roll guy, snooping dad, japanese business meeting)–borderline offensive. Maybe because Chuck was waaaay overacting. If you’re going to have him playing pop-a-shot, at least have him really trying. He wouldn’t have made any of those shots. Overall, the concept isn’t that great and I don’t even believe one company can claim to have significantly better service. It’s all pretty decent now, but still cuts out in areas. D.

T-Mobile — Auctioneer Family

Tuesday, March 4th, 2008

jtherkal: This one is pretty old and backloaded with boring talk about the phone plan, but for some reason I still like it. And by “some reason,” I mean because of the auctioneer talk. If I could talk like that, you best believe I would. B+.

sjbooher: The concept is definitely funny. Get it? They don’t have many minutes, so they have to talk fast… get it? The problem is, what if people don’t think it’s funny and tune out? What if people think it’s so funny that they guffaw their way through the meat and potatoes at the end? Backloading worries me. [In Tim Gunn face and voice] I’m concerned. B-.