I RATE ADS

jtherkal: I hate this song. I don’t like the dancing. It might make me hate Christmas. There’s nothing good about this. F.

jtherkal: A co-worker sent me this. I’m not sure the color is correct, but you get the idea. An under-from-behind shot of a girl’s crotch, with the line “coming soon” on it. Wow. On one level, I think it’s cheap and almost too vulgar. On another level, I have a boner. B+.

jtherkal: I’ve now seen this one enough to officially have the opinion that there’s something catchy about the music, but nothing that really makes me want the pants. It makes me think white people love San Francisco and that Dockers are for squares. Which I suppose is their target market. Mission sort of accomplished. In related news, for about seven years I wore nothing but baggy khakis and t-shirts. B-.

sjbooher: I love this commercial because of this, Gang Starr’s “Check The Technique”. Another musical commercial win. When this ad comes on, there is a good chance you will find me dancing wildly throughout my apartment. Awesome. Also, Dockers tries to make one thing very clear: “If it ain’t white, it ain’t right.” Can’t fault them for pinpointing a market, and going after it, I guess. I will say that the music and visuals make these people seem “cooler” than I normally would think they were. Success. A-.