I RATE ADS

jtherkal: This one has been running for awhile and I’m not sure why. Personally, I happen to enjoy a bottle of Coors Light from time to time. But I’ve never looked at the bottle to see if anything turned blue, and I never will. Why? Because my hand tells me when the beer is cold. If I have to walk all the way to the fridge to see if it’s cold yet, why wouldn’t I just feel the beer? Call me when you have a bottle that starts shouting “I’m cold! Drink up!” when it reaches the appropriate temperature. As for the ad itself, pitting the old “man’s desire for beer” against the trusted “woman’s desire to reproduce” isn’t all that clever. C+.

sjbooher: I don’t think my associate gets the joke. See, Coors Light has this new bottle with a label that changes color to blue once it reaches a certain temperature. Correspondingly, certain pregnancy tastes turn different colors based on the result — in this case, blue = pregnant. Now, the female in this ad is happy because she sees blue on her test, which means she’s pregnant. At first, she thinks the male is happy for the same reason, but eventually realizes he was talking about the beer bottle. Then, to top it all off, he thinks she has blue eyes! Get it? Hahahahahahahahaha. B+.

sjbooher: Sports fans love coach rants. Coors taps into that fact, hoping you tap into the Rockies, and it works. This is one of the best of the series, as it uses perhaps the all-time greatest coach rant. Also, note the subtle placement of the Coors Light logo, the first guy’s mention of Coors Light, and quick jingle at the end.

Grade: A

jtherkal: The only rant that rivals this one is the Iverson “Practice” rant.

We talkin about practice?