Posts Tagged ‘Creativity’s most viewed’

#1 Creativity’s Most Viewed–Skittles, Touch: A

Thursday, January 3rd, 2008

Already reviewed here.

I would have thought they’d find something more revolutionary or ground breaking. But this is a solid choice for #1, I guess.

#2 Creativity’s Most Viewed–Cadbury, Gorilla: C-

Thursday, January 3rd, 2008

It has to do with fine chocolates how?

Oh, it’s a glass and a half full of joy.

No, not really. More like “a quarter cup of fairly amusing.”

#3 Creativity’s Most Viewed–Sony Bravia, Play-Doh: A

Thursday, January 3rd, 2008

Already reviewed here.

I can’t argue with them picking this one. I’ll watch it over and over again.

#5 Creativity’s Most Viewed–Dove, Onslaught: B-

Thursday, January 3rd, 2008

The beauty industry telling mothers to talk to their daughters before the beauty industry does. Wait, so you’re telling us to talk to them before you do? Aren’t you talking to them as we speak, pumping out commercial after commercial? Your attempt to clear your conscience is to warn us that you’re bombarding our children with unhealthy advertising? Come on. The message seems really hypocritical coming from Unilever; the same company that owns SlimFast, Pond’s, Axe and Lynx. Are you kidding me? Lynx!?

(and this is a nice one from Axe Mexico)

After thinking about it, I don’t like the ad’s message either. Seems to me the beauty industry is the only one looking out for the future of our young women, trying to help them become sexy, beautiful, successful ladies–instead of fat, pimpled disgusting slobs. I don’t know about you, but I’ll take a slightly anorexic bitch over an obese hairy cow. Thank you beauty industry.

#6 Creativity’s Most Viewed–Lifesavers, Muffin Top: Already reviewed.

Friday, December 21st, 2007

Creativity certainly doesn’t seem to be scouring the archives for these. Here’s the review.

#7 Creativity’s Most Viewed–Halo 3, Combat: B-

Thursday, December 20th, 2007

Creativity has a real hard-on for Halo 3. I’m surprised this was #7 on their list of most viewed, considering I had never seen nor heard of it. The video I found on YouTube only had around 6,500 views, compared to the 3-4 million views “Believe” has. The short was created by Neill Blomkamp, the director who started making the actual Halo movie (which was slated for release in 2009, but is now apparently dead in the water).

He accomlished his goal of making it “feel like the most brutal, real version of science fiction in a war environment that you’ve seen in a while.” The problem is, it doesn’t make me want to play the game; it makes me want to see the movie. So the director succeeded in making an ad for his derailed movie, but failed in making an ad for the game. The real-life action and cgi aliens are so good they make the game seem like crap.

Here’s a link to the interview about the commercial and movie.

#8 Creativity’s Most Viewed–Nike, Leave Nothing: A-

Wednesday, December 19th, 2007

This spot is pretty great. Some of the transitions bother me a little, but the idea of fluidly following these guys as they run through 16 weeks of a grueling season is nice. The music from Last of the Mohicans isn’t what you’d expect and really enhances the feel of the commercial. I will say that at first, I hated “Leave Nothing” as a tag. Don’t you want to leave it all on the field? As in “Leave Everything”? But now I’ve seen it enough I guess my brain has found some sort of backwards logic. If you “Leave Nothing”, that means you’ve given everything you had?

I worked on the accompanying Nike website for this, so I was there when they were filming. To give you an idea of the difference between internet and tv resources, our set had a 10′ x 10′ green screen (assembled by us and our one grip) in the middle of a high school football field. The commercial was filmed at the Rose Bowl, over the course of 2-3 days, with 50′ high, 80 yard long greenscreens. An immensely expensive spot directed by Michael Mann, hundreds of people on set and tons of extras.

Here’s about the only decent thing we could put together from our digital shoot:

If I had to grade the work we did for this campaign, I’d give it a D+ (aside from some great design work). That’s about all I’m going to say about that, unless you talk to me after six beers, in which case I’ll be much more vocal on the subject.

The good news, is I got to meet all those guys, including Megatron.

#9 Creativity’s Most Viewed–Halo 3, Believe: A+

Tuesday, December 18th, 2007

Already reviewed this one here. I love it, my associate believes it was stolen.

#10 Creativity’s Most Viewed–Skittles, Stable: D+

Monday, December 17th, 2007

Creativity Magazine is rolling out their ten most viewed ads of 2007. We’ll be rating each as it comes out. Number 10 on the list was the Skittles “Stable” spot:

Generally, I love Skittles advertising. They some up with some of the strangest shit you’ll ever see and somehow make it relevant to candy. But this one, though funny, is just too strange. Skittles are a food. You put them in your mouth, so in my opinion, the advertising should not make you feel sick to your stomach. While the acting is good and the spot is funny overall, that machine suckling away at that old man’s bare chest is terrible. I have the same reaction to that as to someone sticking their finger in my belly button…nausea. Not what you want people to feel when they think about your food.