jtherkal: Old Spice does it again! “When you’re a former tv doctor, you can’t afford to make a mistake. Or someone might die–for pretend.” For pretend is awesome. Another example of an entertaining way to talk about the product from start to finish. I think Old Spice deodorant smells weird; a smell I would describe as old person chemicals. But my brother wears it and this commercial makes me laugh. A.
For your viewing enjoyment, one YouTube user has pieced together eight of the Jackie Moon commercials. Enjoy.
jtherkal: Many thanks to the one person in a meeting at Weiden who blurted out, “wouldn’t it be funny if we had Will Ferrell do our deodorant commercials in his Jackie Moon character?” The answer is yes, it would. Ferrell is almost always on his game, and I would say 80% of these result in laughter. Promote your movie, promote your deordorant, split the cost. It’s the strongest street-legal idea outside of Mexico that’s not poison. A+.
sjbooher: How lucky did Old Spice get? Jackie Moon was genetically engineered to fit the quirky, off-beat humor schtick they have been using to peddle products. A match made in Heaven… or at least Hollywood! A+
jtherkal: Hmmmm, do I want to spray a product on my body that makes my skin peel away like a hard-boiled egg shell? I understand this is some sort of metaphor for peeling away the dirt smell, but this is still kind of disgusting. Take a damned shower.
And Axe, stick to the formula of showing me that spraying your product on me will turn hordes of busty college girls into ravenous sex kittens, hungry with desire for my goods. That is a lie I’d like to believe, not that deodorant is an acceptable substitute for cleanliness. D-.
sjbooher: I just recently saw this one and was planning to post it myself with almost identical analysis. I agree. D-.
Since we seem to have gone on a slight Old Spice rating spree, here’s another:
“I used to think it didn’t matter what deodorant I chose. Dumb.”
The writing is great and that knee-pad is a nice touch. The problem is, that man is a real man, which makes me feel like less of one. And I’m not sure Old Spice is going to change that. In somewhat related news, I did buy Old Spice body wash.
The 30-second TV version of this is a classic. I like this version too, just not as much. The TV version focuses in on 3 of the girls, one at a time. The first two say “Ahoy”, but then the third just moves her head around in a provocative way, but says nothing! Love it. And it makes me think “Old Spice”. Perfect. Although I can see how some people would this it was weird or dumb, and I don’t like this version. So B+.
Sooooo stupid it makes me angry. The only redeeming quality is that it makes me think of Old Spice… but in a negative way! No publicity is bad pubicity? D-