I RATE ADS

sjbooher: This campaign hits the mark, given a product named “Coolpix”. Nikon is going after the young, cool and hip people of the world, and this ad (and the others in the campaign) exploits that fact. It mixes a fun, simple idea with attractive actors and good execution. It prominently features the product in a non-”hammer to the head” kind of way. A.

jtherkal: A? Have you lost your mind? Ashton Kuchar started out as a likable fellow on That 70’s Show, then tried to get a little more clever with Punked and now he’s officially reached “person I don’t know but that seems like a cocky asshole who thinks he’s god’s gift to the world” status. His presence alone takes this down to a D. However, I can’t deny that he’s probably popular with the female target audience. And they fill all the non-Ashton camera time with hot girls, which appeals to males. C+.

sjbooher: Maybe if you spelled his name right he wouldn’t hate you so much. Love is love. Everything is everything.