Posts Tagged ‘Dove’

Dove Men Care — Bobby Hurley

Tuesday, March 22nd, 2011

sjbooher: ARE. YOU. KIDDING. ME. What’s next Jeffrey Dahmer for Heinz ketchup? Osama Bin Laden for Water Babies suntan lotion? How about throwing Kim Jon-Il in the adidas “All In” campaign? Look, I am a Michigan alum and a Carolina fan since a young kid, so I know I’m biased. But the Duke basketball team is one of the most hated, if not the most hated, team in college athletics! And they are personified most by either Hurley or Christian Laettner! And THAT is whom you pick as your spokesperson? Good thinking. I’m guessing a lot of people felt the same way, because by Duke’s second tourney game this weekend they had switched this spot out for one featuring Magic Johnson. Amazing. What are you doing? F.

jtherkal: I didn’t dislike this ad when I first saw it. Probably because I didn’t remember it. And I didn’t remember it because I didn’t notice it. So that’s not a good start. However, if the tag line is “comfortable in your own skin” it makes perfect sense. Bobby doesn’t care that you don’t like him or that you hate Duke. He’s comfortable being that guy. Bobby knows, haters gonna hate. But that doesn’t mean he can’t use soap. That being said, this felt cheap. Like some college kid made it with iMovie. Maybe Bobby was the only person those college kids could get. D+.

sjbooher: I hope Dove is comfortable in it’s “selling less product” skin.

#2.11 — Dove — For Men

Wednesday, February 10th, 2010

jtherkal: Few problems with this one. First, get a professional to make this song sound not like shit! And second, you can’t follow up a song about being a stereotypical man by trying to sell DOVE soap. Anyone who buys into that anthem knows Dove is for girls with soft skin. Maybe if you renamed it HAWK! And do you need to show a hunk lathering up in the shower for us to understand it’s soap? Any stereotypical man (apparently the audience here) knows that you should get homophobic feelings when you watch another man shower. C-.

sjbooher: That song is terrible. Also, at first he has three boys… and then some of his kids are little girls? Unless he’s holding Michael Jackson-style sleepovers? F.

Dove — Shampoo Therapy

Saturday, April 26th, 2008

jtherkal: This is a pretty typical shampoo ad for ladies. My question is, do any of them stand out? To me, this is about as forgettable as it gets. Generic music, weak voiceover, lame graphics, average model. I am somewhat intrigued by this “repairing serum” they speak of. Tell me more about that. D.

In related news, guys have no idea how to buy shampoo. My brother once came home with a drug-store brand shampoo named “Tangerine Tickle.” I think his the decision making process that resulted in that purchase would be an interesting case study. For me, anything that says “shampoo and conditioner” seems to work. And anything in a bright green or blue bottle appears to be a more effective shampoo. Packaging is everything.

sjbooher: Interesting (or horrible, you make the call) side note… jtherkal used to, and may still, use shampoo for his entire body — not just his head hair. No soap, just shampoo. Anyway… what about all that sleek, shiny hair shown? And what about that precious “repairing serum” or whatever they said? Boring, that’s “what about”. This does seem to like every other shampoo ad, so that cannot be good. At least they are showing the product and I know what is for — somewhat of a rare commodity these days. C-.

Dove — Fresh Takes

Tuesday, April 8th, 2008

jtherkal: One irateads reader commented that we skew heavily toward rating ads that target males. Since my associate and I are both sport-watching males, we do tend to review a somewhat limited range of commercials. “Why don’t you review that Dove: Fresh Takes micro-series that airs during The Hills?” she went on to suggest. Why don’t we, indeed. Amazingly, I haven’t seen the commercials promoting this or the actual micro-series–even through I’m a closet Hills fan (Lauren = wife).

Then, the very night she suggested Fresh Takes, I came home from a soccer game to find a film crew set up around my building. When I tried to get in, I asked what they were filming…you guessed it, Dove Fresh Takes! Nick O’Shea La Shae and Alicia Keys were hanging out in my lobby. So I watched the first episodes and I have to say, pretty well done. It doesn’t feel nearly as second-rate as I thought it would. The writing is decent (”I’m a shrimp, with monkey arms.”), good production quality and best of all, they don’t force the product into every scene. The plots are a little predictable and kind of expected, but as the series goes on I imagine they’ll get more, um, imaginative.

I know my compadre has a tendency to rate ads that don’t feature the product poorly, but I think this still gets the Dove name out there and makes it seem cool. As some guy I work with says, the brand has to give something back. In this case, they’re giving girls a little entertaining show and not hard-selling anything. This series probably plays better online, where you can watch a few in a row. On the MTV series page, they have a small tout at the bottom linking out to the Dove Go Fresh site.

I bet girls like this. Also, Alicia Keys = wife. A.

sjbooher: All true points. I don’t watch the Hills, but I love teen dramas, and twenty-somethings dramas are close enough to appeal to me. And I love Alicia Keys. Even though she’s supposed to just be “one of the girls” in these, she tends to stand out, in a funny way. Whenever she comes on the scene, it’s like the see-all-know-all guardian angel coming in with priceless advice, and it feels after-school-specialish — but in a good way. It’s awesome. She’s like a ray of sunshine leading young women across the world to the promised land. This is just the type of romantic, idealistic crap that I love. More Alicia!

I am skeptical about the pure advertising value of these, however. Do viewers remember the Dove brand while watching? Do Alicia’s positive vibes translate to the brand? Or is Dove just footing the bill for some quality entertainment, while reaping none of the rewards? For all I know, based solely on this campaign, Dove could be producing some sort of plastic bag that keeps your freezer goods fresh. Miss Keys is definitely a winner here, as she gets to showcase her acting skills and music, but I am not sure if Dove comes out on top. B-.

#5 Creativity’s Most Viewed–Dove, Onslaught: B-

Thursday, January 3rd, 2008

The beauty industry telling mothers to talk to their daughters before the beauty industry does. Wait, so you’re telling us to talk to them before you do? Aren’t you talking to them as we speak, pumping out commercial after commercial? Your attempt to clear your conscience is to warn us that you’re bombarding our children with unhealthy advertising? Come on. The message seems really hypocritical coming from Unilever; the same company that owns SlimFast, Pond’s, Axe and Lynx. Are you kidding me? Lynx!?

(and this is a nice one from Axe Mexico)

After thinking about it, I don’t like the ad’s message either. Seems to me the beauty industry is the only one looking out for the future of our young women, trying to help them become sexy, beautiful, successful ladies–instead of fat, pimpled disgusting slobs. I don’t know about you, but I’ll take a slightly anorexic bitch over an obese hairy cow. Thank you beauty industry.