Bud Light — Dude Travels
Sunday, March 30th, 2008jtherkal: Dude. This idea had enough legs to be good for about one commercial. Dude. I think this was about the third or fourth version. Dude. And while it’s still pretty entertaining and true, it’s starting to get old. Dude. And a little annoying. Dude. Know when to say when. Dude. Dude. Dude. Dude. C.
sjbooher: Dude. I generally lean anti-dude… except in the Hip-Hop slang context, used when describing another person, as in: “that dude can hit the 3″. So the fact that I sort of liked the original of this campaign, was a bit of an upset. My colleague has nailed this one. While there is definitely something to be said for incessantly hitting the consumer of the head with the same idea, I just realized that as many times as I have seen or heard these spots, I could have maybe guessed it was for a Budweiser product, but I could not have had told you which one. Maybe the guy should have been saying “Bud”. Bud. Bud. Bud. C-.