#4.5 — Emerald Nuts — Bizarre Bald Guy
Thursday, February 11th, 2010sjbooher: My initial reaction: “Ohhhhh… we’re Emerald Nuts… we’re so bizarre. Fail.” But I take it all back. This nut/popcorn mash up was so bizarre that it sticks in my mind. What is going on? Why are Emerald Nuts and Pop Secret featured in the same ad? No idea, but I have been thinking about both products as a result. B+.
jtherkal: Here’s a story. Two snack brands owned by the same company. Company approaches agency. “We need to feature both of our brands in one ad.” “Sorry that doesn’t work.” “Too bad.” Creative brief confuses creatives. Creatives come up with strange solution that they think will get killed. Solution sells. Awesome + Awesome = A.