I RATE ADS

This post is dedicated to our attorney, who is getting closer and closer to being this guy every day…

jtherkal: This is an example of how advertising for a seemingly average product can be great. For years, every diaper ad has simply shown babies crawling around, scientists pouring liquid into diapers, etc. Very rarely has anyone stepped outside the established formula. But here, someone realizes there’s a) an untapped market for diapers and b) people like potty humor. People like to laugh. They found a funny, memorable way to deliver the “our diaper is super absorbent” message. That pee spray cracks me up, but again, like most great ads, the real genius is in the details. The look on the baby’s face after the first blast is classic: Oh crap, did you see that? Plus the setting–in someone else’s bedroom at a party of some sort–make this one.

The untapped market here is dads. No one ever thinks about the fact that sometimes the father has to stop on the way home from work and grab diapers, not to mention single fathers and gay daddy couples. As men, our thought process goes something like this: Hmmm, what kind does she [the wife] buy? This one? Ummm…it could be this or that one. Or that. Shit, they all look the same. Huggies. They had a funny commercial. Sold. Also, women like funny things as well, so this works for them, too. A+.

sjbooher: You know who does not like potty humor? Me. Any 3 year-old could up with the idea. Bodily functions just aren’t funny to me. Sorry. Also, this is for Huggies? Really? I hadn’t noticed. Guess that didn’t work. I don’t think people remember, or even watch, the end of this style of ad. Commission a study. I would love to be proven wrong. Is it so horrible to put the word “Huggies” at the bottom of the screen for the duration? I don’t get it. It’s like they try so hard to hide the fact that they are advertising a product, that they forget to advertise it. “Let’s make this cool music video.” “Let’s make this cool short film”. How about you stop trying to reinvent the wheel, and make an ad? F.

jtherkal: Why you so crabby? Crabass.