Posts Tagged ‘food’

#2.14 — Papa John’s — Basic/standard ad

Wednesday, February 10th, 2010

jtherkal: Normally, I would give this an F for being so forgettable, but I read somewhere that they went and shot a lot of this at the pro-bowl, and then instead of buying ad space from the network for $3 million, they bought space from the NFL and somehow ran it through them–I’m assuming for less. Tricky enough for me. C+.

sjbooher: Goooooo big Papa, gooooooo big Papa. I love that song. I love that guy. The pizza… not so much, but I still buy it sometimes. A.

Carl’s Jr. — Jalapeno Chicken Sandwich

Tuesday, September 16th, 2008

jtherkal: As my girlfriend would say, “Womp womp.” Which is actually, waaa waaa–some sort of horn noise from television when something funny and deflating happens. It’s a noise you make when the joke is dumb and obvious, a mocking noise, which would be appropriate for this, since it’s not really funny. The old double-entendre “hot” joke, switching up spicy for sexy. Very clever Carl’s Jr. The sandwich even looks sort of disgusting. Fail. D.

sjbooher: This makes me laugh and smile every time. Sometimes a dumb and obvious jokes — “jokes in a can” as I like to call them — can be lazy and boring. Sometimes they are genious, like this one. Either way, whether you think it’s funny or not, it probably at least grabs your eye, and they use their trademark voice over guy, which instantly says “Carl’s Jr.”. I think I would have liked it a little bit better though if it had been slightly more subtle. The hit-’em-over-the-head punchline was unnecessary… or was it? This is mostly dumb America we are talking about. A.

Snickers — Get Some Nuts, starring Mr. T

Friday, August 29th, 2008

jtherkal: Apparently this ad has been pulled from television in the UK due to its “homophobic” nature. When they yanked the Snickers Superbowl commercial with two men kissing, I could understand the sensitivity. But this one? If I were gay, I’d be pissed that people think that just because a guy is portrayed as a crybaby-pussy he’s representative of the gay community. The fact that they pulled this for being anti-gay is 1000 times more anti-gay than the commercial itself.

This one is possibly closer to being offensive. But it has a Snickers Gatling gun, which is awesome:

jtherkal: This YouTube comment more accurately states what is offensive about this campaign: I can’t belive a creative agency has done such an offensive commercial, how do effeminate guys feel when they watch this ad? the underlying message is that effeminate men must be shot to become masculine. This is really bad… So is it offensive to effeminate guys? Sure. But it’s equally offensive to both straight and gays. Either way, I like them. And the message isn’t to shoot effeminate guys, it’s to get some nuts. A-.

sjbooher: I agree, ONE THOUSAND %. However, it is a slippery slope. While these ads are not offensive in and of themselves, I just spent two weekends recently with a group of guys that would see the effeminate men shown here, and instantly say: “those guys are gay”. That is because most people are idiots, I guess, and always will be. A-.

And yes, Mr. T. is gold standard when it comes to Ridiculous Black Men in entertainment.

Raisin Bran Crunch — “Funny” Trio

Thursday, August 21st, 2008

sjbooher: I cringe as these guys talk. There are several ads in this series, all with this trio trying to be funny. Mission failed, in my opinion. I’m sure some people laugh at them, though, so I cannot rule them out entirely. On the positive side, I have never heard of this cereal before, and the description in these ads whets the old’ palette, so they did a good job there. C+.

jtherkal: To put together an entertaining 30-second commercial that spends all 30 seconds talking about the product is a tough task. Here we have spots where people talk about the Raisin Bran Crunch and its benefits for the duration. It’s all raisin bran crunch all the time. The writing is pretty good (”Hmmm, maybe you haven’t heard it, two scroops of crunch…nooo, two scoops of raisins.”), but they failed by trying to make it “extra” funny. The banter between the guy who likes crunch and the guy who likes raisins is a good premise for the campaign. Then they throw in that third little elf-man and try to have him be the punchline. He ruins it for me. But overall, success. “As long as Ms. Flake and Mr. Granola are coming to crunch town, it’s a great time.” A-.

WAW: TGIFridays — Annoying Spikehead Guy

Wednesday, July 23rd, 2008

jtherkal: This ad makes me want to throw up. I hate hate hate that spike-haired guy, who is supposedly some sort of chef. DOUCHE. His name is GUY. Guy!? The only person, ever, in the history of the world who should be named Guy is that muppet, Guy Smiley.

After that they should have retired the name forever. I want to like TGIFridays ads, because I love TGIFridays. Their BBQ burger is awesome. They have the best French onion soup I’ve ever had–and I’ve had a lot of French onion soups. But having that guy, Guy, talk to me turns my stomach. Yuck. F.

sjbooher: This “guy” is sort of annoying to me, but I am not on the Hate Train. This series of ads aired non-stop during the NCAA tournament, and my wife was constantly talking about Friday’s, as a result. If we lived anywhere near a Friday’s, this would have for sure fallen into the Ads That Work category. Beyond spike head, this is your average restaurant ad. They do a good job of showing mouth-watering food, and infusing their brand with the red-and-white stripe background. C.

P.S. I didn’t recognize him, but I guess Guy Fieri is a TV personality. You learn something new everyday…

Update — Subway — Five Dollar Footlong

Sunday, April 27th, 2008

sjbooher: Previously, we gave this ad a mediocre rating. Well, the people have spoken (and my stomach), and this must be revised. Here is the evidence:

a) This ad has the internet going nuts, like Paul Wall. It is by far the most popular on our YouTube channel, with 24k+ views as of this writing.

b) People all around me are talking about it, and are addicted to the jingle. I got a random text from a friend, that simply read “$5.00 footlong!!!!!!” My wife’s 8th grade students sing the jingle and talk about it incessantly. This past Friday, a large number of them even purchased $5 footlongs before they arrived at school, to save for lunch. A comedy radio talk show that I listen to, Two Jacks In The Hole, had an entire segment about it, and even mentioned their propensity to wake up in the morning singing the jingle and craving the food.

c) Finally, this ad is the first to make the IRATEADS.com, “Ads That Work”, list. Yes, playas and playettes, I myself, spurred on by the ad, purchased and ate a $5 Footlong on Friday. In fact, how about that for their next promotion? $5 Footlong Fridays?

A+

French’s Mustard — Spicy Brown Hunk

Thursday, April 3rd, 2008

jtherkal: What happened to condiment advertising? We went from the tangy zip of Miracle Whip, the elegance of Grey Poupon, and the patience required to get Heinz Ketchup to…I can’t even think of a good one I’ve seen lately. This isn’t great, but a sandwich ogling a hunky jar of spicy brown mustard while her plain mustard husband yaps in her ear? I think it speaks to the target audience: wives and mothers, aka the ladies who make our sandwiches. “Food loves French’s.” It might. B-.

sjbooher: Short, sweet and simple. This seems just about perfect to me. Except, believe it or not, I could read a racial stereotype into this, but I won’t even go there this time! A.

Taco Bell — Melt With You

Tuesday, April 1st, 2008

jtherkal: This falls under the catagory of “it doesn’t matter how good it is, if you see it a million times you remember it.” Taco Bell is nothing if not persistent in their advertising. Do i know the exact product? No. But I do know it’s filled with disgusting rubber cheese that hangs from people’s mouths. The only redeeming quality of this commercial is that they slipped death and an old man in there. Because I’ve seen it so many times, my brain is confused. Do I love it? Do I hate it? Ummmmm…I hate it. D+.

It should be noted that I love Taco Bell. When I go back to Michigan, my first stops are generally Arby’s & Taco Bell. That being said, I stick with the Taco Bell basics. Taco Supremes and maybe a Chilito every once in awhile. They used to serve Chilitos in the lunch line in middle school. What a healthy lunch for a growing boy…

sjbooher: Equal parts hate, rage and fury. I HATE that stupid, fake cheese. It just looks so fake that it is annoying. Other than the fake-ass cheese, it’s well done, making the cheese stand out that much more. It looks like it’s randomly stuck onto people’s faces… doesn’t cheese like that usually have each end connected to part of the food? Not your face. Anger. I can’t argue with the likely effectiveness, though. D+ it is.