I RATE ADS

jtherkal: It took this Heineken commercial to bring about a disagreement strong enough between myself and sjb to get us posting again. Me? I love it. It makes me laugh every time. The gag might not be that brilliant, but something about this just cracks me up. Something about the way the guys scream, and the way that one guy dances. And I’ll have to pay more attention to what’s on TV here, but I can’t find any versions of this on YouTube where the girl at the beginning is speaking English. Has this always been in German or whatever language that is? This doesn’t do anything to make me actually want to drink Heineken, but I remember it and I like it. A-.

sjbooher: I hate the way those guys act so much that it puts me in a bad mood and I don’t like talking about it. On the other hand, these guys do make me laugh:

It would be an F, but since it inspired LeBron to do good work, C.

sjbooher: I love John Turturro. I am excited whenever he pops up in a movie. However, he is not the guy to play the too cool beer guy. There is a reason he never plays the leading man/leading love interest role. And it’s the same reason this doesn’t work. He plain and simple doesn’t fit. And if it doesn’t fit, you must… give it an F.

jtherkal: Are we drinking think-the-same juice? I don’t like him here and I don’t like the trying way too hard writing. Heineken is a sword, wielded with honor? Seriously? F.

jtherkal: It’s love. It’s love. It’s la la la la love. I don’t really like this commercial, but I like the song. To me, it sounds sort of like the South Park guys singing it. Here’s where this ad fails: It’s about giving someone a beer. That’s what a waitress does. The only part of sharing beer I care about is GETTING one. Save your altruistic sharing message for something un-beer-related, like pumpkin pie or something. Ad: D. Song: A. Overall: C+

sjbooher: Guess I just landed myself in CrazyTown! Are you crazy, jtherkal? This ad is awesome. You can horde your beer in the corner of your studio apartment all day and all night and drink it alone. I’ll be with my friends and non-friends alike, sharing the love. My favorite part, other than the song, is the maniacal laughter into which some of the beer recipients break, especially the old guy in the snow cabin. A+

P.S. — Can someone please put the Heineken “liquid gold” mini-keg ad on YouTube?

jtherkal: If you ever want to see me dance like a robot and speak in robot voice, just play this commercial. If you’ve ever doubted the power of robot voice, your doubts should end here. And if you’ve ever wondered if there’s a keg out there with a futuristic delivery system, now you know. This gets in my head and even though I typically dislike Heineken, I always think about getting a draft keg. Innovate. Draft keg. Robot voice. Heineken. A.

sjbooher: I like it. They make the fembots seem as if they come from the essence of the keg, or vice versa, since everything is green and silvery. Also, they’ve had me ever since the “Liquid Gold” spot, which received the ultimate seal of approval — I’ve purchased this product strictly because of the advertising! In fact, a friend and I now have a tradition of buying one of this mini-kegs every time he comes to town. Do I particularly enjoy Heineken? No. Do I love Liquid Gold? YES! Unfortunately, I could not find that spot online, for your viewing pleasure. A+.