I RATE ADS

jtherkal Anthemic illustration of simple statement alert. What if we always settled for the first thing that came along? Then we would never have watched fifty more car ads. This gimmick at least made me pay attention. Did I think the payoff was worth the wait? Nope. B-.

sjbooher: Gimme a C! Gimme a A! Gimme a R! Gimme a S! Whadda ya have? CARS! Yeah, this one is pretty clever, at least. A few of the scenarios were kind of funny, but it seems like they could have done better. And I highly the doubt the actual first hybrid car is used by many people. C+

jtherkal: Blah blah blah. Cute, but why? It does an alright job of getting your attention, but then they payoff is sort of weak. I would certainly think Lexus could do a better job of explaining why “the power of h” is important and desirable. It’s a pretty good line, but nothing about missing h’s speaks to that power. I mean, you’ve done more the Lexus than just add an h to the model number, right? Part of me wants to like this, I just don’t. C-.

sjbooher: I like it, even with a bit of a weak ending. Despite not showing the product early on, they draw you in by making you want to see why the h’s are not appearing anywhere. I also like that they took a different approach to selling their Hybrid models than the other companies who just beat you over the head with “miles per gallon”. It allows them to stand out, perhaps. B-.

I have a hard time watching this ad without getting completely furious. The dad is a COMPLETE jerk. Does he actually SEE or TALK to his family? In a normal family, if a new car is purchased, it’s going to be news. “Hey guys, I bought a car today.” “Oh yeah, what kind?” “One of those new Ford Hybrid SUV’s”. Why don’t you act a little more sarcastic towards your daughter, jerk?

And also, is the girl so unobservant that she’s never seen the big “Hybrid” label on the car?

On top of all that, as many times as I had seen this, I had no idea what type of car it was advertising.

F.