Posts Tagged ‘Hyundai’

#4.6 — Hyundai — Hybrid

Wednesday, February 23rd, 2011

jtherkal Anthemic illustration of simple statement alert. What if we always settled for the first thing that came along? Then we would never have watched fifty more car ads. This gimmick at least made me pay attention. Did I think the payoff was worth the wait? Nope. B-.

sjbooher: Gimme a C! Gimme a A! Gimme a R! Gimme a S! Whadda ya have? CARS! Yeah, this one is pretty clever, at least. A few of the scenarios were kind of funny, but it seems like they could have done better. And I highly the doubt the actual first hybrid car is used by many people. C+

#3.6 — Hyundai — Kaleidoscope

Tuesday, February 15th, 2011

sjbooher: Cars! Cars! Cars! Buy a car! Brainwash! De-program! Ahhhhhhhhhhhhh!!!!!!!!!!!!!!!!! F. And by the way, “Compact cars truly can get better mileage”? Also, sports cars TRULY can be fast, SUV’s TRULY can be convenient to carry a lot of stuff, and sedans TRULY can be useful for hiding dead bodies in the trunk. If I get a compact car that thang better have good MPG, girlfriend!

jtherkal: I’m sorry, I can’t write this. I just realized that compact cars don’t have to be boring. I have to go buy one now.





Psyche! D-.

#1.11 — Hyundai — Brainwashing

Tuesday, February 8th, 2011

sjbooher: Cars! Cars! Cars! The automotive industry is brainwashing you all night, but we are self-aware and cool and talk about it, so buy a Hyundai! MBW! Mr. Brain Wash! Oscars 2011! We are also run-of-the-mill and boring! This is not a Super Bowl level effort. Fail. F.

jtherkal: Brainwashing us into thinking we’re not being brainwashed if we like Hyundai.Show me a car that doesn’t look exactly like every other car, or a car that can fly to the moon or run on salt water at the end of that and maybe, maybe, I’d be in. I like the rhythm built at the beginning, but this is a big step down from the “think about it” campaign that I loved from a few years ago. D.

#2.9 — Hyundai — Brett Favre

Wednesday, February 10th, 2010

jtherkal: Hahahahaha. Sort of funny. Although Brett Favre unretiring jokes aren’t really new territory. Also, I’m not sure I would have remembered this as Hyundai, since I think I just saw a bunch of Sears ads with Brett. Was that Sears? C+.

sjbooher: Good point. I definitely remembered the ad, but not the product, at all. My initial A is now also a C+.

#1.5 — Hyundai Sonata — Good Paint

Tuesday, February 9th, 2010

sjbooher: (Queue Jim Mora’s Playoffs rant)… PAAAINNT? Don’t TALK ABOUT.. PAINT? You kidding me? PAINT? D-

jtherkal: I don’t remember seeing this during the Super Bowl. I barely remember seeing it now. When will companies learn that if you’re going to drop $3 million on a Super Bowl spot, it has to stand out. F. For entirely forgettable.

#4.4 — Hyundai — Assurance

Thursday, February 5th, 2009

sjbooher: Boooorrrrrrrrr-innnngggggg. F.

jtherkal: Idea, bold. A. Effectiveness in breaking such bold news, D-. I guess doing a funny or wild ad for this would have been in bad taste during these tough economic times (drink!). If that’s the case, then don’t air this during the Super Bowl, where quiet and respectful become quiet and forgotten.

#2.11 — Hyundai Genesis — Car Of The Year

Wednesday, February 4th, 2009

jtherkal: It’s Hyundai, like Sunday. A fun way to announce you’ve won 2009 North American Car of the Year, and take a jab at your competitors. Nice work. B+.

sjbooher: Did anyone pronounce their name wrong? I think I’ve only ever heard people say it correctly, like smorrectly. Whatever. C-.

Hyundai — Dollars and Sense

Friday, April 11th, 2008

jtherkal: Rumor has it, Hyundai is switching their business from Goodby to The Richards Group. After the release of the Think About It ads, I’m surprised. I thought those were well thought out, well executed, and starting to help Hyundai turn a corner and establish an actual brand voice. Then I saw these Dollars and Sense promotional ads. If you could make a more boring, ignorable ad, I’m not really sure how. F.

sjbooher: Booooorrrrrrr-iiiiiiiiiiinngg. However, in these economic down times, these might tap in to consumer sensibilities. They may strike a chord with people going through the problems mentioned in these ads. And weren’t you just saying brands need to give back? Hyundai is offering a little friendly advice, which may paint them in a positive light. C.

Hyundai Genesis — Fake-ass Mercedes

Sunday, February 3rd, 2008

Shhhhhhhh, let’s try and make our ads as quiet and ignorable as possible. We don’t want to wake up anyone who might be sleeping during the Super Bowl. Nor would we want to interrupt their conversation about the game. I think people will respect us for being polite and tactful; that should translate into increased car sales. ERROR.

Hyundai Genesis — Crazy Big Twist

jtherkal: First, ads that are self-aware of themselves always feel like a hack-job. So this already has that going against it. This ad barely even registered on my radar. More poignantly, no one who is shopping for a Mercedes is going to have Hyundai on their radar. Not even after 1000 soft-spoken, “think about it” commercials. And if you can’t afford a Mercedes, do you really care that you can get a car that’s “as spacious”? Is that really what luxury means to you? At least tell us it has the same engine, or safety features, or in dash nav system as the Mercedes. But then again, maybe all you can talk about and still be in the same ballpark is space. Congrats. Does it look and feel like a Lexus or Mercedes ad? Yeah. Was that the point? I think. Is that a good idea? No. D+.

Hyundai Genesis — Aren’t Gonna Like It

jtherkal: I’m pretty sure the USA Today Ad Meter is going to say this ad sucked. No one is going to remember it. And if they do, they’ll probably think they saw an ad for BMW, Mercedes or Lexus. That’s the problem with making your ad look like the ads of your competitor, then saying the names of said competitors in the same ad. People will think they saw an ad for your competitor. On the bright side, the car looks nice and I like that typing sound at the end when the words come up. D+.

“Ooooooooooo!!! He dropped it on Mercedes head like that, son! Ish was deep, kid!” Who are they kidding? A Hyundai is Hyundai and a Mercedes is a Mercedes. If you can get Jay-Z to talk about his Hyundai, then you’ll have my attention. Until then, stay in your lane, pun intended. F.