jtherkal: I could not agree more. What an absolute clusterfuck disaster of a spot, for what is essentially an awesome and easy to understand service. This makes me embarrassed to work in the profession. Shameful. On behalf of all of advertising, I’m sorry HomeAway, that you blew your money on such a piece of dogshit. And then put that piece of dogshit on television for half a billion viewers to step in. Next year, I will write you 25 Super Bowl spots for free if you contact me. All better than this. You read that right. 25. F-.
jtherkal: I’m curious to hear your take on these baby spots now that you have your own baby. Me? I love them. Always have, always will. The writing is good (”That’s actually a perfect Enzo.”), they’re easy to remember since we’ve been seeing them for years, and they have babies in them. In this one, the finger on the mouth with a shush kills me. You’re welcome. B+.
sjbooher: I give up. I don’t like it, but who am I to deny the people? B-
jtherkal: This one got off to a bad start, because I don’t like the first two gags. So I only like one third of the jokes. And again, I’ll bring back the carfax, carmax, cars.com problem, this could have been for any of them, as far as I’m concerned. And I’m not that concerned. D.
sjbooher: Yeah, this is very ordinary. You can’t be ordinary on Super Bowl Sunday especially when Avogadro couldn’t even count the number of car ads this year. CARS! D-
sjbooher: Phew… thought we were not going to get our annual serving of chimps there for a minute. I didn’t think this was funny, though, and I don’t think that chimps are so associated with CareerBuilder that they can afford to wait so long to tell you what they are advertising. C for chimps.
jtherkal: Careerbuilder? Careersite? Jobhunter? I don’t like career sites. The only one I remember is Monster.com. If you asked me, I could have told you this was for a job site, but I probably couldn’t have named the site. This was average at best. But probably not even that. C-, only because I like watching that car get smashed up.
jtherkal: Do we still have to watch these? Do we still have to rate these? Do we still not get to see titties? The only thing these have going for them is people can universally recognize them. As terrible. I’ve never wanted to see what happens less, ever. Wait. Nevermind. The movie Valentines Day still holds that title. Don’t be fooled by the title, you should never rent it, not even on Valentine’s Day. F.
sjbooher: Nailed it. And on top of that, aren’t you making the people feel bad about themselves who thought that woman was hot before they realize it’s Joan Rivers? Never a good idea. F.
sjbooher: So wait a minute… Google is a website where you can type things into a box, and it points you to other pages? Revolutionary. Apparently this has been available online for months, and people love it… so who am I to judge? C-
jtherkal: Yeah, these have been around for awhile. They’re nice little videos, and I think in the Super Bowl clutter, this stood out. However, your sarcasm is well placed. Google doesn’t really need to advertise their search service. I think they have so much money they just can’t figure out what to do with it all. Spend on. B+.
sjbooher: Amazing… they even pulled off sexism/misogyny with babies! But the people love it, apparently… C.
jtherkal: The people love it indeed! This is one of the only ads that quieted the entire Super Bowl party. People want to know what that baby is going to say. Milkawhat!? A.