I RATE ADS

sjbooher: (Queue Jim Mora’s Playoffs rant)… PAAAINNT? Don’t TALK ABOUT.. PAINT? You kidding me? PAINT? D-

jtherkal: I don’t remember seeing this during the Super Bowl. I barely remember seeing it now. When will companies learn that if you’re going to drop $3 million on a Super Bowl spot, it has to stand out. F. For entirely forgettable.

sjbooher: Sports fans love coach rants. Coors taps into that fact, hoping you tap into the Rockies, and it works. This is one of the best of the series, as it uses perhaps the all-time greatest coach rant. Also, note the subtle placement of the Coors Light logo, the first guy’s mention of Coors Light, and quick jingle at the end.

Grade: A

jtherkal: The only rant that rivals this one is the Iverson “Practice” rant.

We talkin about practice?