Posts Tagged ‘jingle’

Arby’s — Good Mood Food

Friday, March 11th, 2011

jtherkal: Oh jeez. Two years ago I bought stock in Arby’s/Wendy’s. Why? Because I love an Arby’s Roast beef sandwich, and I love the Wendy’s spicy chicken sandwich. I believe in them. But this latest ad has me questioning my belief. I know after the five dollar footlong song everyone thinks they need a clever jingle to sell fast food. But it has to be a song that makes me want to eat your food, not a shotgun. The guy they cast as the main “song host” is easy to hate, the song is not good, not funny, and that chorus at the end where they’re all in the parking lot is the coupe de grace for any hope this had of being even remotely tolerable. This makes even the terrible BK Breakfast song ads seem brilliant. This ad is bad enough to actually make the stock price plummet. Time to sell. F.

sjbooher: I definitely don’t like this. On top of it being bad in and of itself, it’s DERIVATIVELY bad. I feel like 8 other brands have done this. The first thing that comes to my mind is the beer campaign (was it Miller Lite?) where the guy sings “Mr. So-and-So”. Then the bouncing ball on the bottom has only been done 3 quatrillion times. Also, there is too much going on. I was trying to read, listen, look and didn’t catch any of the punchlines. The only positive is “Good Mood Food”. That could’ve worked. I like looking at those 3 words on top of each other. Also, I most likely will never eat an Arby’s sandwich in my life, if that counts. I will dabble in their curly fries, if forced too, though. D-

Update — Subway — Five Dollar Footlong

Sunday, April 27th, 2008

sjbooher: Previously, we gave this ad a mediocre rating. Well, the people have spoken (and my stomach), and this must be revised. Here is the evidence:

a) This ad has the internet going nuts, like Paul Wall. It is by far the most popular on our YouTube channel, with 24k+ views as of this writing.

b) People all around me are talking about it, and are addicted to the jingle. I got a random text from a friend, that simply read “$5.00 footlong!!!!!!” My wife’s 8th grade students sing the jingle and talk about it incessantly. This past Friday, a large number of them even purchased $5 footlongs before they arrived at school, to save for lunch. A comedy radio talk show that I listen to, Two Jacks In The Hole, had an entire segment about it, and even mentioned their propensity to wake up in the morning singing the jingle and craving the food.

c) Finally, this ad is the first to make the IRATEADS.com, “Ads That Work”, list. Yes, playas and playettes, I myself, spurred on by the ad, purchased and ate a $5 Footlong on Friday. In fact, how about that for their next promotion? $5 Footlong Fridays?

A+

Vi-vaaaaaaaaaaaaaaaaaa Viagra

Sunday, April 20th, 2008

sjbooher: I am truly torn on this one. It is so ridiculous, corny and over-the-top, that it just might be good. A bunch of guys hanging out laughing, joking and having a good ol’ time, singing about Viagra! Really? Are you serious? So amazingly weird… and yet… engaging. And yet… so uncomfortable and awkward. Vi-vaaaaaaaaaaaaaaaaaaaaaaa Viagra! Technically speaking, it is very hard to turn your head away, good or bad, before they get into the meat and potatoes of the product. I think this is both an A and an F, so I’ll give it a C.

jtherkal: I’m not torn. This is ridiculous. What about this would make you want to get Viagra? Not that guys who can’t get boners need any additional incentive…that alone sells the product. There must be 1000 smart executions that don’t involve making a group of guys look like fools. While the song might be mildly catchy, my reaction is, “I hope I’m never one of those guys.” I hope I’m never an old nerd who meets up with other nerds at some dusty roadside garage to sing about how we take pills to get boners. D+.

sjbooher: I will never understand your definition of nerd. Never. Also, that one guy looks like Sam Jackson… that has to count for something.