jtherkal: Okay, you had me interested at the beginning, and then somehow the rest is just a letdown. I guess I didn’t expect him to turn the dogs into servants. And if those dogs were so smart, they would have told that guy to fuck off. It’s a pretty standard Bud Light spot. C+.
sjbooher: Guess Michael Vick wasn’t invited to that party. Ohhhhhhhhhhhhh!!!!!!!!!!! C.
jtherkal: I get the gag. Ha. Ha. I must not be Bud Light’s target audience, because this just wasn’t very funny to me. And I hate the whole swash-buckling time period, so anything set during that era immediately turns me off. Is it that hard to make great commercials for Bud Light? D.
sjbooher: I like completely over-the-top jokes, and this qualifies. I like this type of “period piece” setting, but obviously not everyone does. I chuckled a little. Product placement? Can’t knock the hustle there. And Bud Light is normally so bad that they get credit for not going to the lowest common denominator. Grade on a curve. B-
sjbooher: F. And I don’t have to explain why at this point, right?
jtherkal: How can you give an F to an ad with such great jokes! Man abandons softball for book party! Do you like Little Women? Yeah, I’m not too picky! Kazam! That’s gold, Jerry, gold! Now you’re going to tell me you don’t like Seinfeld. Go back to Russia. It is what we thought it was. C+.
sjbooher:We’ve proven throughout this year’s review process that you CAN make great ads without using lazy stereotypes… gender or otherwise! And here’s further proof, USA Today’s top 10 based on actual people’s reactions. So that’s how I can given it an F. Not only is it lazy and offensive, it’s ineffective.
jtherkal: Lost. Is. Popular. This. Is. Lame. C.
sjbooher: And there’s some creepy manvertising going on that I didn’t even catch (although I did subliminally, I guess… as I remember thinking, “Damn, I wish the Losties had ignored Jack. Then someone else could have been the main character!”). D. From manvertised.com:
“This Bud Light ad, though, is by far the most disturbing. The woman, attempting to take charge of the group of survivors, demonstrating a technical aptitude and leadership skills, is immediately drowned out by a prototyptical manvertising character, the dumb guy who only cares about beer. Her efforts are thwarted, twice, by his unwillingness to let her spoil the fun. Here, the woman’s voice is an disruptive annoyance.”
sjbooher: Jay-Z deaded autotune for those in the know, but it’s still valid for the hopelessly culturally behind. This probably could have been funny… but it wasn’t. Only T-Pain saves this from a D. C-.
jtherkal: I heard that Jay-Z song. It didn’t say anything about the death of jokes about autotune, did it? It should have. Autotune jokes have been done, but I guess we shouldn’t expect Bud Light to do anything not already established as a proven gag. Here’s the best autotune skit I’ve seen:
Collegehumor, A. Bud Light, D.
sjbooher: If I’m drinking Bud Light when the world ends… F.
jtherkal: There’s no way that’s bad enough for an F. Science party, featuring the guy from Dharma initiative (?). Maybe it’s because your wife went to Space Camp without you. Bud Light ads are just what their beer is. Light, thoughtless, fodder that doesn’t really fill you up or taste bad. C+.
sjbooher: I sort of like the drawing whatever you want concept, but don’t like the actual execution of it, here. Drinkability, itself, as my cohort said, is sort of dumb. Blah. D+.
jtherkal: I hate the drawing concept. Seems like something that sounded good on paper and turned out to be awful and boring in execution. And “Drinkability” is the worst, though it seems to be catching on as a joke. I’ve heard people talking about it. This particular ad is terrible, but I can’t deny enjoying watching the skier crash through all the tables. D+.