I RATE ADS

jtherkal: What a charming little story. Well written, funny to watch, horrible payoff. I’m sorry, but you can’t force-fit priceless into everything you do, Mastercard. I understand the formula is getting kind of tired and you have rooms full of jaded creatives who’d sooner eat a shotgun than write another formulaic Priceless ad, but it still works. And more importantly, people know those ads are for Mastercard. This ad, my brain is still telling me, is for Monster.com or part of the new JCPenny campaign. I’ll never go to that website you quietly throw in there at the end. I have a feeling I know what my associate will refer to this as, so I’ll let him call it out. I still kind of like it. B-.

sjbooher: Definitely a little self-pleasuring going on here. What are you selling me? What are you selling me? What are you selling me? I felt like I was watching a deleted scened from Eternal Sunshine Of The Spotless Mind. And no, that is not a good thing. I also never would have watched this entire thing, unless forced… there is nothing that hooks me in, only things that push me away — that eye gives me a headache. F.