I RATE ADS

jtherkal: If anyone loves things in the future, it’s me. Hell, I once ate Future City french fries. I own Futura Super Socks. But this ad, set in some sort of futuristic gladiator stadium, is about the most useless, drab, unimaginative spot I’ve ever seen in the last week. First, the car isn’t fighting anything in that stadium, what are all of those stupid people so excited about? Second, the copy is terrible. “The totally, completely, 100%, all new Mazda 6.” Only they kept the same shitty tagline? “Zoom Zoom. Forever.” is like the kiss of death for anyone working on Mazda. Zoom Zoom is over. Dead. Buried. Let it go. It’s like Who Let The Dogs Out. Good when it came out, terrible now. This does the opposite of making me want a Mazda. F F forever.

sjbooher: First of all, “Zoom Zoom” was never good. Terrible the minute it was birthed and that horrid faux-Caribbean song ran incessantly in my head. Horrid. Second, I agree that the played out “Mad Max” theme is not very inspiring here, but I am more in the “oh, ok, whatever” position. I’ll go with a solid “meh”. Just another boring, forgettable ad. D.