I RATE ADS

jtherkal: I don’t understand. Were those men not really men, because they weren’t wearing their pants? I like the campaign thought for Dockers, men starting to wear the pants in the family again. But this ad missed the mark. And could it have come in a worse spot? Right after the Careerbuilder underwear spot! Take that, Dockers. D.

sjbooher: Let the manvertising begin. This ad set off a sickening trend in this year’s Super Bowl ads that left me near nausea. Over the past year or so, I have learned and thought a lot about what I will somewhat ignorantly label as “sexism”… probably “gender something or other” is a closer term, but whatever. This was sparked by conversations with my dear friend Colleen and my (at the time) impending fatherhood. Writers such as Ta-Nehisi Coates and Peter Alilunas, who runs manvertised.com have provided written catalysts for this education, especially the latter when it comes to advertising. He can speak on these issues at much higher level than I, so I’ll leave the meaty critique to him. All I know is, I have no problem letting my wife make a decision, I like the color pink, I LOVE the Rachel Zoe Project and I will freely admit Mark Sanchez looked good in that CBS Cares Ad. And I am VERY MUCH still a man. And if I decide not to wear pants? I am still a man. So don’t put me in your crude, neanderthal box, Dockers.

If you weren’t sure, that’s an F.