I RATE ADS

jtherkal: Every once in awhile advertising people get all worked up about a campaign that, to me, seems like a total waste. Right now almost everyone I talk to is raving about this “white gold is white gold” campaign. A rock star who was handed a guitar full of milk. This is clearly the work of some over-ambitious creatives who have a big boner for Spinal Tap. They’ve probably been trying to sell a Spinal Tap campaign for years. I never really liked that movie. Since I started in advertising I’ve pretended to be a Spinal Tap fan, as so many creative directors and other folks in the industry sport large wood for it. At first, I would pretend to like it so that I wouldn’t seem like an idiot. Then I watched it, and I still pretended to like it, again not wanting to appear foolish. But no more. Spinal Tap, not that great. This campaign? It doesn’t make me want milk at all. And I LOVE milk. They have an extravagant website and some viral video components to this, so if it was good, it would be real good. Only I think it’s bad, so all that extra wasted energy makes it real bad. Sorry ad friends, but I’m not on your wagon this time. F.

sjbooher: It does seem a bit dumb and cliche to me… and what is Spinal Tap? Ha. “Rock Stars” are that ish right now though, so this will probably have some success, but I do not get the milk connection, either. Not to mention this is sort of a direct bite on the Heineken “Liquid Gold” ad. I have always thought it was dumb, in general, for milk to even waste money on ads. How can you forget about milk? C-.