sjbooher: Beaver violinist? Good, clean fun, minus the woman-as-only-a-sex-object at the end. B-.
jtherkal: Monster typically has great Super Bowl ads. I don’t think they were far off here, but I think they could have had the jokes work a little harder. And I can’t knock a beaver for getting some ass at the end. That’s just how a beaver violinist rolls. Don’t hate. B+.
sjbooher: I guess this is sort of memorable. I guess that guy probably does want a new job. I new the attempt at humor here fails with me and makes me angry. C-.
jtherkal: “I new the attempt at humor here…” What? Maybe you need a new job. This is a simple, memorable, instant classic joke. I didn’t see it coming, and I feel like that’s sometimes hard to do nowadays. And more than being a nice joke, it delivers the message. You get the ass end of the deal. Get a new job. The only problem is, I can never separate the Monster and CareerBuilder ads in my head. I think both sites suck. A-.
By god, those legs are creepy. Otherwise, this is a nice big budget spot that tells a simple story. Great imagination and vision–the house, the town, the way people look at him. I think the line “there’s a perfect job for everyone” is overkill; you’d have to be a complete moron to walk away from this without getting that. Especially when you have a great tag, which I think “your calling is calling” is.
The Hawk:
I like the story, etc., like the Mouth said. However, it’s WAY too long before anything about Monster is mentioned. If you’re with a group of people watching this, chances are when the brand is first mentioned, you’re talking with those people about clever this is, and everyone misses it. Hit ‘em early and often. C.