I RATE ADS

jtherkal: This dandy is showing in theaters before the trailers start. I don’t really know what to say about this. Part of me loves Kid Rock (a secret, ashamed part). I know he’s clinging desperately to any sort of fame and wishing he’d saved a little more of his balltotheballthebangthebangditty money. All I could think of when I saw this was, “this is like a caricature of a National Guard ad.” Like if you were making a comedy about an advertising agency and they had to make up a National Guard ad, this would be the result. For instance, you can imagine the ridiculous scene from the movie where Will Farrell proposes to mesh NASCAR with Kid Rock and war footage. “Look, it’s everything poor white people like. Kid Rock, stock car racing and blowing shit up with guns. If we could legally add in a few scenes of beer being poured on tits, we’d have an Oscar heading our way. But we can’t show beer being poured on tits. Ever. Damnit.” Unfortunately, this isn’t a comedy. F. On a side note, while writing this I played the song over and over again. I’m fired up. F+.

sjbooher: When it opens, I’m thinking, ok, Kid Rock, kind of awesome. Then the military aspect comes in, and I start getting a little sick to my stomach, because of the way the military recruits the desperate by looking “cool”. But it still works — Kid Rock’s image and this track fits well with America/military/etc. Then I see Lil’ E… WHAT?!?!?!?!?! Now we have reached ridiculous levels of absurd. BEING A NASCAR DRIVER IN NO WAY COMPARES TO FIGHTING IN WARS. Not only is the message sick, but there is no flow amongst the 3 sets of clips. It is chopped together with no continuity. Using the song as an ad for ONLY the National Guard? Fine. Using the song as an ad ONLY for Lil ‘E/NASCAR? Even better. The disco-hell-mix of all 3? Terrible. F.

sjbooher:
As someone who has watched NASCAR at times in my life, this is the type of ad that might bring me back in the fold. It’s perfect. The cars, the engines, the racetrack sounds — everything people love about the sport. It makes me wish they could run a real race on this imaginary track. This is going to appeal to gearheads everywhere and get people excited about the Super Bowl of NASCAR, the Daytona 500. A+.

jtherkal:
A+? Come on. This didn’t even seem like an ad we should review. To me, it seemed like every other NASCAR ad I’ve ever seen on FOX and none of them have made me want to watch NASCAR. I believe the only way NASCAR should be seen is live, amidst thousands of drunken, B.O. reeking men and their Bangs From the 80’s, showing too much skin ladies. If you can’t smell puke, see an overweight girl flash her saggy tits or snag a Natural Light from a compatriot’s cooler, why even bother? D-.