jtherkal: Old Spice does it again! “When you’re a former tv doctor, you can’t afford to make a mistake. Or someone might die–for pretend.” For pretend is awesome. Another example of an entertaining way to talk about the product from start to finish. I think Old Spice deodorant smells weird; a smell I would describe as old person chemicals. But my brother wears it and this commercial makes me laugh. A.
sjbooher: For all intents in purposes, despite being a Hip-Hop pioneer and an all-time great when the first half or so of his career is considered, LL has been on cruise control for around a decade or so. That being said, he is — and has been — mainstream enough, that he’s one of the few Hip-Hop representatives that I have found myself often encountering when around mixed (the Hip-Hop ignorant and the non-ignorant) company over years. As a result, I’ve been in the weird spot of having to defend someone whom I would trash if discussing with a different set of people. This dates back to watching some award show in college when some Michigan girl made an ignorant comment about LL’s outfit, which I found equally ridiculous but for much different reasons. I had to defend him. With this ad, at least I legitimately like it, regardless of audience. Funny, and I even now own Old Spice Swagger! Yes, ladies and germs (word to Garfield), Ads That Work. A.
jtherkal: Joke in a can alert! Someone cool used to be a nerd? This is mildly funny and not quite up to the standard of advertising that Old Spice has set for itself over the last year or so. I do like, “Now look at me. Nice.” After Deep Blue Sea, I can’t really take anything LL does seriously. I mean, genetically enhanced, super smart sharks? Wait, I should love that, right? I don’t love this, but I certainly don’t hate it. B-. Swagger is a pretty good name, though.
And for the record, I ALWAYS thought is was “for all intensive purposes.” And I now believe it to be “for all intents and purposes,” not “in purposes.”
sjbooher: Yes, I know it is “intents and purposes”… typo. The most likely reason jtherkal and I fight one day — his incessant grammar correction, WHEN HE AS NO SPELLING ABILITY especially when it comes to people’s names (which I think is sacred). And he legitimately thinks I do not know the correct answer, not considering the possibility of typos.
For your viewing enjoyment, one YouTube user has pieced together eight of the Jackie Moon commercials. Enjoy.
jtherkal: Many thanks to the one person in a meeting at Weiden who blurted out, “wouldn’t it be funny if we had Will Ferrell do our deodorant commercials in his Jackie Moon character?” The answer is yes, it would. Ferrell is almost always on his game, and I would say 80% of these result in laughter. Promote your movie, promote your deordorant, split the cost. It’s the strongest street-legal idea outside of Mexico that’s not poison. A+.
sjbooher: How lucky did Old Spice get? Jackie Moon was genetically engineered to fit the quirky, off-beat humor schtick they have been using to peddle products. A match made in Heaven… or at least Hollywood! A+
jtherkal: I don’t think I need to go into much detail here. Just good, clean comedy. Has this ever been on TV? I’m not sure. Might be a YouTube phenomenon.
“Sure, criminal.” A.
sjbooher: I can vouch it has been on TV, as I’ve seen it possibly 3,489 times this week, while watching basketball. Eh. Some parts are funny, some parts a little gross. It’s not as good as some of their others, but it still fits the quirky, off-beat comedy feel they’ve been going with. B-.
Since we seem to have gone on a slight Old Spice rating spree, here’s another:
“I used to think it didn’t matter what deodorant I chose. Dumb.”
The writing is great and that knee-pad is a nice touch. The problem is, that man is a real man, which makes me feel like less of one. And I’m not sure Old Spice is going to change that. In somewhat related news, I did buy Old Spice body wash.
The 30-second TV version of this is a classic. I like this version too, just not as much. The TV version focuses in on 3 of the girls, one at a time. The first two say “Ahoy”, but then the third just moves her head around in a provocative way, but says nothing! Love it. And it makes me think “Old Spice”. Perfect. Although I can see how some people would this it was weird or dumb, and I don’t like this version. So B+.
Sooooo stupid it makes me angry. The only redeeming quality is that it makes me think of Old Spice… but in a negative way! No publicity is bad pubicity? D-