I RATE ADS

jtherkal: I’ve been on board for most of the Skittles work, but this isn’t one of my favorites. It’s not nearly as bad as the sour milk-nipple-farmer ad, but chocolate Skittles seem terrible and this does nothing to tell me that they’re delicious. Why would I ever eat chewy, fake chocolate when I can get the same sized items in the form of M&Ms, which are made of real chocolate? Aside from that error, some of the performance is good (”what did you think was going to happen?”), and the idea of a pinata man isn’t bad, but overall this just misses for me.

That being said, almost all of the teams working on candy for TBWA/Chiat (Skittles, Snickers) have left the agency. So Chiat, I’m available if you need me. But I won’t bump your grade here. I have integrity. Some. B-.

sjbooher: Chocolate Skittles? Huh? When I think Skittles, I think of delicious fruit flavors. Chocolate Skittles are just… weird. And this is a very weird. I do think it is semi-funny that the guy got the hell beaten out of him, but they do not really tell us why the hitter thought he was a pinata. I agree that it misses. I also think the idea of chocolate Skittles is so out of character for the brand that we need a little better product explanation here. D.

jtherkal: “they do not really tell us why the hitter thought he was a pinata.” Seriously? Well, detective, your first hint might be that HE IS MADE OF PINATA! The man is an actual walking pinata! Maybe it would help if he said, “I’m made of pinata material, but I am not a pinata.” Or if he carried a sign that said, “People think I’m a Pinata because my skin is made of paper mache and crepe paper.” Do you even watch these?

sjbooher: Wow… and it all makes sense now, and is a lot funnier! “A moment of clarity”, is what I believe they call this. I guess I’ll leave my grade as is, in hopes that there are other idiots out there somewhere, in the ether. I just thought he was disheveled from getting the crap beaten out of him. I’ll chalk it up to poor video quality? Bueller? Bueller?