I RATE ADS

jtherkal: Yes! Yes, NFL, I will. I love the song, I love the visuals, and I love football. DirectTV is already billing me for my NFL Sunday Ticket. So this starts to get me fired up. The only thing is, I still think Reebok mostly sucks. Most people probably mistake this for an NFL ad. I guess since Reebok is the official outfitter of the NFL, it sort of doesn’t matter which you think it is. Peyton Manning bangs out the first of what will probably be another 1000 commercials during the upcoming season. And Eli Manning gets one in the books, even though he looks like a nerd. Maybe he’ll get some charisma when he grows up. For the NFL, A. For Reebok branding, D+.

jtherkal: SMASH! Everyone dreams of watching people in their office get crushed by a linebacker. Bringing the wondrous violence of football from the field to the office makes for gooood watching. When Terry throws that guy into the cube, smash! What are they selling? Who cares. I remember it’s Reebok and I still, to this day, go back and watch these every once in awhile. Say what you like, but in my book that’s effective advertising. Except that as an adult, I’ve never bought a pair of Reeboks. Mostly because they make ugly shoes. Advertising can’t fix that. A.

sjbooher: Agreed. Highly entertaining. One of my favorite sounds in the world is that of a good, solid tackle. They did a great job with the sound effects and dialogue on this one, making it a classic. “That ain’t new, baby!”. A+.