jtherkal: Could have used more skin. A.
sjbooher: Oh, so Joe Montana, Karl Malone and Kareem Abdul-Jabbar weren’t getting the job done? This seems like a better approach, and hey, I like to Keep Up With The Kardashians. B+.
sjbooher: I think they actually ran the same spot previously reviewed, so instead, here is some comedic gold for ya’ll. The question at this point is, who has the bigger gambling debt — Joe Montana, or Luke Wilson?
jtherkal: Such a skeptic. Are you saying there’s no possible way that Joe Montana tried this product and realized that it’s actually super effective at shaping his calves? Because that’s what I’m saying. There was one point, at about :37 when you can tell he’s laughing as he thinks about how he’s going to kill himself after the shoot. Maybe he was on the Nicolas Cage shopping plan.
I think I have to up my grade for Sketchers for somehow pulling this off. B.
No! Not the b’s!
sjbooher: What just happened? What’s going on? The hilarious part, is that I GUARANTEE Joe Montana refused to let himself be filmed actually, you know, WEARING Shape Ups, and they still had him do a voiceover! Awesome. The sheer confusion this ad induced makes it a winner in my book. A slightly above-average winner, that is. C+.
jtherkal: Wait, that wasn’t a local cable ad? That wasn’t for Mr. Allens? 29.99 or 2 for 50! This guy knows what I’m talkin’ about. When I found this on YouTube, it was labelled: “SKECHERS Shape-ups Super Bowl Commercial feat. Joe Montana” Featuring Joe Montana!? Joe! Get a job in the booth! Sketchers?! This had no place in the Super Bowl and it made me feel sad. F.