Posts Tagged ‘skittles’

Skittles — Pinata

Monday, April 28th, 2008

jtherkal: I’ve been on board for most of the Skittles work, but this isn’t one of my favorites. It’s not nearly as bad as the sour milk-nipple-farmer ad, but chocolate Skittles seem terrible and this does nothing to tell me that they’re delicious. Why would I ever eat chewy, fake chocolate when I can get the same sized items in the form of M&Ms, which are made of real chocolate? Aside from that error, some of the performance is good (”what did you think was going to happen?”), and the idea of a pinata man isn’t bad, but overall this just misses for me.

That being said, almost all of the teams working on candy for TBWA/Chiat (Skittles, Snickers) have left the agency. So Chiat, I’m available if you need me. But I won’t bump your grade here. I have integrity. Some. B-.

sjbooher: Chocolate Skittles? Huh? When I think Skittles, I think of delicious fruit flavors. Chocolate Skittles are just… weird. And this is a very weird. I do think it is semi-funny that the guy got the hell beaten out of him, but they do not really tell us why the hitter thought he was a pinata. I agree that it misses. I also think the idea of chocolate Skittles is so out of character for the brand that we need a little better product explanation here. D.

jtherkal: “they do not really tell us why the hitter thought he was a pinata.” Seriously? Well, detective, your first hint might be that HE IS MADE OF PINATA! The man is an actual walking pinata! Maybe it would help if he said, “I’m made of pinata material, but I am not a pinata.” Or if he carried a sign that said, “People think I’m a Pinata because my skin is made of paper mache and crepe paper.” Do you even watch these?

sjbooher: Wow… and it all makes sense now, and is a lot funnier! “A moment of clarity”, is what I believe they call this. I guess I’ll leave my grade as is, in hopes that there are other idiots out there somewhere, in the ether. I just thought he was disheveled from getting the crap beaten out of him. I’ll chalk it up to poor video quality? Bueller? Bueller?

Skittles, Baby Bird: B

Monday, December 17th, 2007

“Quack, quack.”

Skittles, Leak: B-

Monday, December 17th, 2007

I can’t explain why I don’t love this one. A grown man takes a little man out of a bag and hangs him from the ceiling to eat Skittles. The concept is good, but the only truly funny part is the dialogue at the end…

OWNER: That’s how you fix it?
REPAIRMAN: That’s how we fix it. That’s it. (everyone laughs)

Skittles, Singing Rabbit: B+

Monday, December 17th, 2007

Skittles sometimes strays from the :30 and :60 format and releases :45 second cuts of their commercials. In this case, it’s perfect. 45 seconds of that strange and terrible singing is enough to let you know why he thought the trade was a mistake. The scene where he’s sitting in his room in the dark, listening, makes the spot. But then they show a close up of the rabbit. Dumb. I hate animatronic talking animals (unless they’re way over the top fake). And the ending is pretty poor. It would have been better if he had turned quietly away and started walking home with the singing rabbit, accepting his terrible fate. Or if he had thrown the rabbit in a dumpster.

Skittles, Beard: B+

Monday, December 17th, 2007

The part when he feeds her the Skittle with his beard makes this one an instant winner. So gentle. So tender. The fact that it ranks slightly high on the creepy scale keeps it from being in the A range.

“Experience. Hahahaha oh, funny.”

Skittles, Midas Touch: A

Monday, December 17th, 2007

“I met a man on the bus today, I shook his hand. He’ll never see his family again. I guess that’s pretty awesome.”

When he goes to answer the phone, then bangs on his desk…classic.

Skittles, Sheep Boy: A

Monday, December 17th, 2007

“You two sheep boys, stop that that jibber-jabbin.”

This one makes me laugh, without making me want to vomit.

#10 Creativity’s Most Viewed–Skittles, Stable: D+

Monday, December 17th, 2007

Creativity Magazine is rolling out their ten most viewed ads of 2007. We’ll be rating each as it comes out. Number 10 on the list was the Skittles “Stable” spot:

Generally, I love Skittles advertising. They some up with some of the strangest shit you’ll ever see and somehow make it relevant to candy. But this one, though funny, is just too strange. Skittles are a food. You put them in your mouth, so in my opinion, the advertising should not make you feel sick to your stomach. While the acting is good and the spot is funny overall, that machine suckling away at that old man’s bare chest is terrible. I have the same reaction to that as to someone sticking their finger in my belly button…nausea. Not what you want people to feel when they think about your food.