Posts Tagged ‘Snack Foods’

#2.12 — Snickers — Richard Lewis

Monday, February 14th, 2011

sjbooher: I love the diva version of these, and I liked the Richard Lewis portion of this one. There’s just something about the transformation shot that makes me laugh every time. Roseanne though? I could have done without here. I do not really consider this “Super Bowl level” either, as it continues a previous campaign but with LESS star power. C-

jtherkal: The first time I saw it, I didn’t even realize it was Roseanne. Shouldn’t she be fatter and uglier? If I was the director I would have insisted she put on 25 pounds, a flannel shirt, and no make-up. Even without realizing it was her, I still like this. The writing is sharp, I like the gag. However, using an established formula in a Super Bowl doesn’t stand up to me as much as introducing something new. Unless it’s an outrageous version of the formula. Anyways, B+.

#1.10 — Doritos — Grandpa’s Ashes

Tuesday, February 8th, 2011

jtherkal: Consumer made alert! Predictable alert! But it still made me laugh a little, even though I knew it was coming. I would have liked some sort of false claim about the power of Doritos. C+.

sjbooher: Wait — saying Doritos can resurrect the dead isn’t enough of a “false claim about the power of Doritos”? I liked this one. Feeding a fish Doritos? Hahaha. Also, how are the Doritos “consumer-made” ads so much smarter and better than their Pepsi counterparts? Hmmm. This may call for a federal probe. A.

#1.4 — Doritos — Finger Suck

Monday, February 7th, 2011

sjbooher: Ah, yes. Now it is the time for my yearly lecture on the placement of your product within the ad. Oftentimes, ads go through a long hullabaloo before showing the featured product, losing everyone’s attention in the process. Or sometimes the ad seems awesome and entertaining, but production value overshadows the product leaving everyone remembering the ad and not the featured product. Doritos does not fall in either of these traps. In this ad, and all of their contributions to the Super Bowl, ACTUAL DORITOS SNACK CHIPS are front-and-center. I didn’t like the humor used the first time around, but I loved this one. I’m going to give it a slight deduction because apparently some people where grossed out by the creepy guy, and gross ain’t good for the snack business. A-.

jtherkal: Great spot. I love that quiet, strange humor in the beginning and I sort of wish they hadn’t ended with the pants being ripped off that guy. If he hadn’t torn the pants, but just smelled them instead…but I’m nitpicking at a spot I really like. And one that, again, is made by consumers. I may soon be out of the job. Oh, wait, I am out of the job. A.

#1.2 — Doritos — Dog Smashes Glass Door

Monday, February 7th, 2011

sjbooher: In an overall impressive night for Doritos, this was the low-man on the totem pole. I’ll praise them later, but for this one it comes down to the fact that I’m not a sucker for the slapstick. D-

jtherkal: You have to remember that these are all still made by people, not Doritos, so overall their program is working. People get fired up to make these and the production quality is getting better and better. That being said, I didn’t love this one. But it does capture people’s attention, and I was curious to see…will the dog smash through the glass? But no, the whole door falls. Not great. C+.

#4.11 — Doritos — Gym

Thursday, February 11th, 2010

sjbooher: D. For dumb. And for Doritos.

jtherkal: Let me see if I have the formula right. Begin with stupid, somewhat predictable joke situation. Follow with some sort of slapstick comedy. Make $500,000. Can I get a film crew, a donkey, a blindfold, a wiffle-ball bat, and a bag of Doritos. And go ahead and put in a bid for that 1BR in the East Village. I’m about to have some dough. C-, for Dorito suit craftsmanship.

#4.5 — Emerald Nuts — Bizarre Bald Guy

Thursday, February 11th, 2010

sjbooher: My initial reaction: “Ohhhhh… we’re Emerald Nuts… we’re so bizarre. Fail.” But I take it all back. This nut/popcorn mash up was so bizarre that it sticks in my mind. What is going on? Why are Emerald Nuts and Pop Secret featured in the same ad? No idea, but I have been thinking about both products as a result. B+.

jtherkal: Here’s a story. Two snack brands owned by the same company. Company approaches agency. “We need to feature both of our brands in one ad.” “Sorry that doesn’t work.” “Too bad.” Creative brief confuses creatives. Creatives come up with strange solution that they think will get killed. Solution sells. Awesome + Awesome = A.

#1.12 — Doritos — Funeral, buried alive

Tuesday, February 9th, 2010

sjbooher: If my dying wish is a casket full of Doritos… F.

jtherkal: The very worst “user generated” Doritos ad. STOP IT. If the rest of this year’s ads (made by professionals) wasn’t so terrible, I would say that this should be left to the professionals. F.

#1.8 — Doritos — Single mom’s date

Tuesday, February 9th, 2010

sjbooher: What’s the best way to get away with racial stereotypes and misogyny? A cute kid slapping someone! Awful. And the kid is not as good as the role models kid, and they gave the man a effed up haircut (see: Ridiculous Black Men). D… only because I know the ignant masses probably love it.

jtherkal: Keep your hands off my Doritos and keep your hands off my momma. User created, average. America will vote for anything with a slap or a nut kick. I think this whole series of “user generated” garbage will get a C.

#1.7 — Doritos — Bark prevention collar

Tuesday, February 9th, 2010

sjbooher: America loves dogs. And this was the first Doritos commercial so I didn’t want to lose my mind over them, yet. B-.

jtherkal: These Dorito’s ads were all made as contest entries, and I believe one winner got up to $650,000. I don’t know what the runners up got, but either way, I can’t get behind this. First, it’s no longer about Joe Average making an ad, these are higher production quality. A kid with a Flip doesn’t really have a shot, as much as they’d like you to believe it. Also, I hate seeing Super Bowl commercials before the Super Bowl. These were posted online and publicized. C.

#2.16 — Cheetos — Bird Poo

Wednesday, February 4th, 2009

sjbooher: It’s a well-known fact that I love mascots, and Chester the Cheetah is an awesome one. This produced a legit lol situation. Look how cool he is… who doesn’t want to be the Cheetos Cheetah? A.

jtherkal: For some reason I want to not like this, but I do. To the surprise of many, I’m a fan of pigeons. And when he has that hawk-hood on one at the end and says “Give daddy a kiss,” I became a fan. But through the Super Bowl “gotta stand out filter” this loses some points. B+.