I RATE ADS

sjbooher: Good. I like avatars, cartoon characters, video game characters — all of that. I also like seing said things mixed into the real world. I also like Coke, especially Coke in a glass bottle with a straw. And now you’re telling me it turns monsters into hot girls? Awesome. A.

jtherkal: Eh. Whatever. I don’t like the song and I don’t really see how this is a Coke commercial. I guess you can do just about anything, then put Coke at the end and it works. I might like this if it was for something else. But it’s not. C-.

jtherkal: You know what? I’m buying this. I hate diet cola and sometimes I get hurt. You’re speaking my language Pepsi Max. I think they could have found more clever slapstick humor jokes (the first one where the saw shoots the wood into his back is good), but overall it delivers the message. Loud and clear. B+.

sjbooher:Awful and stupid. And it is a direct rip off of a recent Milwaukee’s Best campaign. That is all. F.

jtherkal: Maybe you didn’t pay attention. In the Milwaukee’s Best campaign, someone is doing something un-manly (running from a bug, etc) and he gets SMASHED by a giant can that falls from the sky. This is saying men get hurt and they can take it, but that we don’t like diet soda. So it’s different, but that might not make it less awful or stupid, in your opinion.

sjbooher: This is “jammin’ on the one” as Theo Huxtable said back in the day. Love. And this is officially an Ad That Works, as I bought a 12-pack of Pepsi on Monday. Show the product in some more prominent way, and you get your A+. A.

jtherkal: That’s more like it, Pepsi. The only thing this could have used was a little refreshing sexy pour of the Pepsi onto some ice cubes in a glass. That’s what makes me thirsty. My complaint about the last refresh everything commercial was that they didn’t refresh the song, which they did here. That’s good enough for me. A-.