I RATE ADS

jtherkal: After those sleek, fashionable black and white ads (which I didn’t love) this is an absolute disconnect and disgrace. They seemed to be building a mystique, making Gatorade seem top shelf, even classy. And to follow it up with a poorly done Monty Python ripoff–shameful. One of the keys of using athletes in commercials is understanding that most of them CAN NOT act (Lebron & Peyton being the exception). And if you’re going to do something like this, it has to be well written and amazingly funny. This is neither. Rarely, if ever, have I invoked sjb’s Ad Exec Masturbation classification, but this is worthy. It’s awful in every sense of the word. To think, your client is Gatorade. You can use some of the biggest stars in the world, and this is the trash you put out? It made me sick to my stomach to watch all nine minutes of this. Should have been aborted in the concept phase. Double F.

sjbooher: Wow. Ouch. I like it, but I’m completely biased. Usain Bolt’s head running around and Kareem’s cameo make me laugh every time. I definitely thought the same thing though, as far as being disconnected from the “What’s G?” part of the campaign. B.

sjbooher: I will say this… I didn’t know this 9 minute piece of crap existed. The edited quick hitters shown on TV are a big improvement.

jtherkal: They finally show the product at the end. I’m not really a fan of this whole campaign, and this hasn’t really done anything to change my mind. If anything, I like it less than the other ad. D.

sjbooher: I love this campaign, and this ad only strengthens the case. The music, look and feel of this campaign conveys superiority and dignity, much to the contrast of the buffoonery that is the trademark of quasi-competitor Sobe Lifewater. A.