I RATE ADS

sjbooher: Previously, we gave this ad a mediocre rating. Well, the people have spoken (and my stomach), and this must be revised. Here is the evidence:

a) This ad has the internet going nuts, like Paul Wall. It is by far the most popular on our YouTube channel, with 24k+ views as of this writing.

b) People all around me are talking about it, and are addicted to the jingle. I got a random text from a friend, that simply read “$5.00 footlong!!!!!!” My wife’s 8th grade students sing the jingle and talk about it incessantly. This past Friday, a large number of them even purchased $5 footlongs before they arrived at school, to save for lunch. A comedy radio talk show that I listen to, Two Jacks In The Hole, had an entire segment about it, and even mentioned their propensity to wake up in the morning singing the jingle and craving the food.

c) Finally, this ad is the first to make the IRATEADS.com, “Ads That Work”, list. Yes, playas and playettes, I myself, spurred on by the ad, purchased and ate a $5 Footlong on Friday. In fact, how about that for their next promotion? $5 Footlong Fridays?

A+

jtherkal: Sing it with me now…Five, five, five dollar foot looooong. I seem to be leaving the jingle-hating period of my life and entering the jingle-loving years. Must be getting old. Anyways, it’s catchy, it’s memorable and best of all, it’s not Jared. Thank you, Subway. Less Jared, more jingles. B+.

sjbooher: I’ll tell you what’s a sign of getting old — my reaction to this campaign is: “$5? That’s supposed to be cheap? Aren’t foot longs cheaper than that as it is?”. This ad meets a lot of my usual criteria — excellent product placement, catchy jingle — but it’s missing the “it” factor. I don’t like some of the cheesy imagery they use, and I hate cops. C.