Posts Tagged ‘super bowl’

#1.4 — Doritos — Finger Suck

Monday, February 7th, 2011

sjbooher: Ah, yes. Now it is the time for my yearly lecture on the placement of your product within the ad. Oftentimes, ads go through a long hullabaloo before showing the featured product, losing everyone’s attention in the process. Or sometimes the ad seems awesome and entertaining, but production value overshadows the product leaving everyone remembering the ad and not the featured product. Doritos does not fall in either of these traps. In this ad, and all of their contributions to the Super Bowl, ACTUAL DORITOS SNACK CHIPS are front-and-center. I didn’t like the humor used the first time around, but I loved this one. I’m going to give it a slight deduction because apparently some people where grossed out by the creepy guy, and gross ain’t good for the snack business. A-.

jtherkal: Great spot. I love that quiet, strange humor in the beginning and I sort of wish they hadn’t ended with the pants being ripped off that guy. If he hadn’t torn the pants, but just smelled them instead…but I’m nitpicking at a spot I really like. And one that, again, is made by consumers. I may soon be out of the job. Oh, wait, I am out of the job. A.

#1.2 — Doritos — Dog Smashes Glass Door

Monday, February 7th, 2011

sjbooher: In an overall impressive night for Doritos, this was the low-man on the totem pole. I’ll praise them later, but for this one it comes down to the fact that I’m not a sucker for the slapstick. D-

jtherkal: You have to remember that these are all still made by people, not Doritos, so overall their program is working. People get fired up to make these and the production quality is getting better and better. That being said, I didn’t love this one. But it does capture people’s attention, and I was curious to see…will the dog smash through the glass? But no, the whole door falls. Not great. C+.

#1.1 — Bud Light — Hack Job House Redo

Monday, February 7th, 2011

sjbooher: It’s becoming a rite of winter. Bud Light opens the Super Bowl ad-fest with trash. No exception here. It’s basically just mediocre, but the fact that it’s in the leadoff spot gives it an F.

jtherkal: Does the industry really not have better writers? Or do we just have terrible clients? Maybe I’m just out of touch with what America wants, because I don’t want this ad. At least not the way it’s made. D-.

#4.17 — Intel — Computer Nerds Throughout Life

Thursday, February 11th, 2010

sjbooher: The other Intel ad was such a success that I can’t even find this one online due to the robot one popping up so much in search results. That makes this one mediocre in comparison. C.

jtherkal: Apparently even a computer nerd doesn’t know how to use the “search” part of a computer. I found it in .5 seconds, which makes me smarter than you. But it doesn’t make your grade wrong. C+. The plus is for computer labs in college.

#4.16 — eTrade — Baby, Airplane and Bachelor Party

Thursday, February 11th, 2010

sjbooher: Fine. I admit it. I like this one. B-.

jtherkal: Welcome back. I think being a father has made you soft. A.

#4.15 — Denny’s — Chickens and Birthday Cake

Thursday, February 11th, 2010

sjbooher: And one more time… say it with me, now… SCREAMING CHICKENS!!!! YESSSSSSSSSSS!!!!!!!!!!!!!!!!!!! A+.

This is two consecutive years of Denny’s greatness. Nanerpus! Can we get a Screaming Chickens/Nanerpus collabo up in here?

jtherkal: I think I can make that happen. Give me a few days. The Nanerpus has lasting power, as that song is STILL my phone ringtone.

Ahhhhhhh! you’re eating my unborn children! B+.

#4.14 — GoDaddy — Newscast

Thursday, February 11th, 2010

sjbooher: B for booooooorrrrrrrrrrrrrrrrrrrrring. So really a D. The only thing saving them from an F is that really, they are the only domain hosting site that the computer illiterate really know about, and that is solely because of their continued Super Bowl presence.

jtherkal: First, Danika Patrick is not causing ANY fuss. None. And what do you want me to see more of? A girl in an unrevealing tank top? Give me a break. The SI Swimsuit Issue just came out. Maybe there’ll be some actual melons in there. F.

#4.13 — Skechers

Thursday, February 11th, 2010

sjbooher: I think they actually ran the same spot previously reviewed, so instead, here is some comedic gold for ya’ll. The question at this point is, who has the bigger gambling debt — Joe Montana, or Luke Wilson?

jtherkal: Such a skeptic. Are you saying there’s no possible way that Joe Montana tried this product and realized that it’s actually super effective at shaping his calves? Because that’s what I’m saying. There was one point, at about :37 when you can tell he’s laughing as he thinks about how he’s going to kill himself after the shoot. Maybe he was on the Nicolas Cage shopping plan.

I think I have to up my grade for Sketchers for somehow pulling this off. B.

No! Not the b’s!

#4.11 — Doritos — Gym

Thursday, February 11th, 2010

sjbooher: D. For dumb. And for Doritos.

jtherkal: Let me see if I have the formula right. Begin with stupid, somewhat predictable joke situation. Follow with some sort of slapstick comedy. Make $500,000. Can I get a film crew, a donkey, a blindfold, a wiffle-ball bat, and a bag of Doritos. And go ahead and put in a bid for that 1BR in the East Village. I’m about to have some dough. C-, for Dorito suit craftsmanship.

#4.12 — Bud Light — Book Club

Thursday, February 11th, 2010

sjbooher: F. And I don’t have to explain why at this point, right?

jtherkal: How can you give an F to an ad with such great jokes! Man abandons softball for book party! Do you like Little Women? Yeah, I’m not too picky! Kazam! That’s gold, Jerry, gold! Now you’re going to tell me you don’t like Seinfeld. Go back to Russia. It is what we thought it was. C+.

sjbooher:We’ve proven throughout this year’s review process that you CAN make great ads without using lazy stereotypes… gender or otherwise! And here’s further proof, USA Today’s top 10 based on actual people’s reactions. So that’s how I can given it an F. Not only is it lazy and offensive, it’s ineffective.