sjbooher: Good song, good comedy, good idea taking advantage of “green marketing”. For the non-Fox News set, it’s cool to be green right now, and this campaign capitalizes on that. A.
jtherkal: The song is enough to push it up past a C, which in this year’s crop makes this an automatic top ten. A police anteater? This was waaay better than I thought it was going to be, having seen some sort of preview before the Super Bowl. I don’t know if I’d remember which car company did it. Although if I was rich enough to afford an Audi clean Diesel, I might have paid more attention. B+.
sjbooher: Screaming chickens! Yes!!!! Screaming chickens in space so you can’t hear the scream! Yes!!! Chicken president! Chicken secret service! I can’t get enough. A+
jtherkal: Maybe Denny’s should have used a Tim Tebow chicken and a Tim Tebow’s mom chicken to do an ad about preventing the murder of unborn chickens. A.
sjbooher: So they ran out of time on the animation right? Is that squirrel in an attic? A garage? Outside? In what room is there a pineapple and a bar with weights? Why is the room empty… and yet also full of stuff? What does the song have to do with a “new idea”? When is this cool new animated movie about a squirrel coming out? D.
jtherkal: I’m glad to see I’m not the only one who doesn’t understand. Is that squirrel getting ready for winter? So he needs a van? Are we supposed to use Honda vans like extra storage space? Was he cleaning out his tree carport so he could park his Honda there? “Just what we all need, another brilliant idea from Honda.” What does that even mean, coming after 25 seconds of a squirrel cleaning up? I think they mixed up the footage and VO. Maybe this was supposed to be an animation for some ad about storage and there would have been some clever line about squirrels, nuts, vans, and more room. F.
sjbooher: Sorry, jtherkal, but the Budweiser Clydesdales are as traditional as baseball and Mom’s apple pie. It’s an institution. It wouldn’t be the Super Bowl without them. I love them, and I love this. And if you hate this, that’s ok, because “Nothing comes between friends. Especially disagreements over ads.” A+.
jtherkal: It would have been great if when the Clydesdale was all grown up, he went by that field, but instead of the bull running to catch up, he was being jerked-off by a farmer who had to go inseminate other cows with bull semen, because that’s what farmers do. Then the bull just looks at the horse and his eyes say “have fun pulling that shitty beer cart, idiot.” Then the farmer feeds the bull a bucket of beer. C.
And do you know what does come between friends? Defensive Scrabble. I don’t know if I can play against you anymore.
sjbooher:No triple word scores on my watch, playa!
sjbooher: My initial reaction: “Ohhhhh… we’re Emerald Nuts… we’re so bizarre. Fail.” But I take it all back. This nut/popcorn mash up was so bizarre that it sticks in my mind. What is going on? Why are Emerald Nuts and Pop Secret featured in the same ad? No idea, but I have been thinking about both products as a result. B+.
jtherkal: Here’s a story. Two snack brands owned by the same company. Company approaches agency. “We need to feature both of our brands in one ad.” “Sorry that doesn’t work.” “Too bad.” Creative brief confuses creatives. Creatives come up with strange solution that they think will get killed. Solution sells. Awesome + Awesome = A.
sjbooher: Too much boring stuff going on here. If you are going to have a long, drawn-out lead up before showing the product, you better grab the audience’s attention. Instead, all I come away with is a reinforcement that Beyonce did an awesome DirectTV ad once. Fail. F.
jtherkal: Maybe you’ve never heard of the internet. It’s a robot that takes all sorts of awesome things and grabs them and puts them on your futurebox. And now you can get it on your TV!? They got Chocolate Rain in there, SJB, Chocolate Rain! The one thing they forgot to tell us is…what about pornography? That, my friend, will sell some televisions. A-.
jtherkal: Yeah, I want to like something this strange. I love Indian guys. But this just isn’t good. Unless these are actual Indian personalities, who we just don’t know about, this can be no better than a D.
jtherkal: Show me just about anything in sports, at this speed, in HD and I will buy your product. Which in this case is the NFL. Which I buy from Direct TV. The fansThat song was used in the Where the Wild Things Are commercial. And I guess fans in HD aren’t as good as Reggie. A-.
jtherkal: F. Boring to look at, boring to listen to, boring in the worst boring way. You’re telling me you can’t find a fun, interesting way to deliver the “lightest beer in the world” message? Absolute F.
sjbooher: And guess what? It does not have a “superior” taste. And I’ve never had one. F.