jtherkal: Low brow schmo brow. I’m giving this an A. My heart told me to. A.
sjbooher: It is what is. Dumb but slightly funny. And at least they stopped with that terrible campaign they ran the past 2 years. For whatever reason though, it all comes down to remembering the name of the company to me, and no matter how many ads I see, I go with 1-800-Flowers or whatever it is. D.
jtherkal: I can’t figure out why I hate this ad. But I do. F+.
sjbooher: If you told me I had to order someone flowers in a box, I couldn’t do it. I wouldn’t even know how. C.
sjbooher: I’ve never had the problem of ordering flowers and them being delivered in a box. Does that even happen? Also, the girl is not even unattractive. If you are going to be cruel and mean, be cruel and mean. They could have gone so many different and better ways with the “what the box says” concept, that I am disappointed in the result. D+.
jtherkal: Maybe we don’t send our girls enough flowers. I don’t know anything about flowers in boxes. But if your best claim is that you don’t put your flowers in a box, maybe you need to take another look at your business. The flowers are sort of funny, and I remembered this spot after the Super Bowl. B-.
sjbooher: So, yes, I may be an idiot. I was informed of an alternative interpretation of this ad. It could be the most beautiful woman in the world, but the fact that the flowers are in a box tells the women she’s not hot… even if she is. I get it now. Slight upgrade. C-