I RATE ADS

jtherkal: At first I liked the King, his creepy silence and smiling face. And I still want to like him, but for some reason this just doesn’t do it for me. Part of the charm of the initial King ads was the voiceover selling “eggs and meat and cheese…and meat and cheese.” They made it sound and look good. The problem here could be that the product looks like absolute garbage. Smokey cheese sauce? I imagine that slides right through you and comes out looking eerily the same as it went in. That is NOT the breakfast of tomorrow. Nothing about this brings me joy. D+.

sjbooher: I love that King and his freaky hands. It is a great moment in time when the King gives us that jazz hands type motion after Mrs. Future comments on his hands. So weird it is good. The cheese sauce definitely scares me, but this ain’t irateproducts.com. Maybe they could have just glossed over the sauce a little more, or maybe THAT is the greatest drawing point. This is an overweight country, after all. A.