I RATE ADS

jtherkal: When you’re the greatest golfer on Earth, what’s next? Another bad ad. Why is it so hard for people to do good advertising with Tiger Woods? Accenture absolutely blows it. Buick never got it (and I worked on that shit). Nike usually does pretty well. But Gatorade misses the mark here. Tiger golfing on the moon? What a stupid-ass concept. You have perhaps the world’s most recognizable athlete and you cover his face the whole time. Plus, you put him on the f’ing moon, where the lack of gravity makes it sooooo easy to hit the ball a mile. That’s just basic science. The only way this would be a good ad is if it were for Tiger Woods Moon Juice, a brand of Gatorade actually produced on the moon. TIGER WOODS MOON JUICE! F.

sjbooher: Tiger Woods Moon Juice gets an A+! This gets something else. Is it really a good idea to roll out a Tiger Woods ad campaign for his new Gatorade drink when Gatorade has a simultaneous campaign for their new G2 drink, featuring athletes from several different sports? Maybe they do not care which one you buy, but if they were hoping for any sort of product distinction, they might be in trouble. This ad is full of sound and fury, signifying nothing. D.