I RATE ADS

jtherkal: Oh, I get it. The beaver is repaying the favor. In this year’s crop of terrible ads, this wasn’t the worst. But it was far from great. I think the idea was probably sound, but along the way there are decisions that could have been made to really play up the drama. Build the story. Show the beaver’s family at home, in the den. Show the beaver rushing to get to the bridge in the rain, so he can save his friend. And so on. B-.

sjbooher: Cars! I never realize tire commercials are for tires until way too late, but that might just be me. I liked this one, but I think, in retrospect, I was grading on a curve. It’s not as good the 2nd time I watch. I’ll downgrade to B-.

jtherkal: Yessss! First, I love reply all mishaps. I could listen to reply all stories for hours. Never gets old. And second, this is just the right amount of crazy/slapstick for my sense of humor. Not too over the top, don’t dwell on any joke too long. I could watch that triple phone slap-coffee sequence ten times and still laugh. Who was it for? Bridgestone? Oh. They had some tires and whatnot, but this probably would have been a better non-tire commercial. Still, I love it. A-.

sjbooher: I’m right with jtherkal on this one. Liked the gag, liked how there were several quick in-and-out scenes, but wished it was more obvious it was for tires, somehow. B-

jtherkal: Ugh. This is terrible on so many levels I don’t even know where to begin. Nothing like a good joke about leaving your wife to get raped in a future world to save your tires. What an absolute load of crap. This basically says nothing about the tires, only about the Bridgestone tire marketing department and whatever sorry agency churned out this abomination. F-.

sjbooher: AND I JUST BOUGHT GENERALS! SUCK IT! F-

sjbooher: I have a long history of criticizing ads that do not prominently display their product. You know what this ad is for, as far as I could tell? SeaWorld. Why… I’m not even going to get into the details of the “nonsensicalness” here. And I just bought Generals. Suck it. F.

jtherkal: Get it? Killer whale? Bachelor party? Hey Bridgestone, we all saw The Hangover. Best to not try doing a :30 second gag biting off the funniest movie of the last year. Only the line “it’s in my mouth” saved this from an F. D-.

sjbooher: Oh, God? Where do I even start? I’ll go with the obvious… “Jump Around”? I do not think there could have been a worse song for this ad. That song is played endlessly during sporting events throughout the country, so much so that it now just blends in with the crowd noise, whistles and pad smashing of football. And unless those astronauts have been on the moon for FIFTEEN YEARS that is not what they are rockin’ in the moon rover. F.

jtherkal: What!? I love Jump Around. And I’m not ashamed to say it. Does Bridgestone make space tires? It says official tires of NFL, not of NASA. I guess this is sort of fun and I bet older people like it. The song would feel hip to someone 40, and those people buy tires. B.

sjbooher: Reading your review makes me want to quit this forever.

jtherkal: Jump up, jump up and get down.

jtherkal: Ha! Her mouth goes bouncing down that hill so he doesn’t have to listen to her nag anymore. Then she puts in her mean eyes. We can relate to that, can’t we fellas, huh? Bitches be talkin’. I like Mr. Potatohead and I like this. A.

sjbooher: Kind of good. But didn’t the brakes save the potatoes and not the tires? Whatever. C.