I RATE ADS

sjbooher: Too much boring stuff going on here. If you are going to have a long, drawn-out lead up before showing the product, you better grab the audience’s attention. Instead, all I come away with is a reinforcement that Beyonce did an awesome DirectTV ad once. Fail. F.

jtherkal: Maybe you’ve never heard of the internet. It’s a robot that takes all sorts of awesome things and grabs them and puts them on your futurebox. And now you can get it on your TV!? They got Chocolate Rain in there, SJB, Chocolate Rain! The one thing they forgot to tell us is…what about pornography? That, my friend, will sell some televisions. A-.

sjbooher: I thought this one was good. Seems like the tech-savvy portion of the world probably already knew about Hulu, but it probably had not gone completely mainstream yet, so why not announce yourself — basically an online tv network of sorts — during one of the biggest TV events of the year? Perfect platform and well-executed ad. A+.

jtherkal: What he said. Plus, I love 30 Rock. I love Alex Baldwin. I love Hulu. It just pains me to know that now I can’t use Alec in anything I do. Hulu done it first. A.