Posts Tagged ‘whoo hoo’

WAW: WAMU — Whoo Hoo Disco

Wednesday, April 9th, 2008

jtherkal: Whoo Hoo? Oooh noooo. Washington Mutual used to do some pretty good ads. I remember one with an inflatable bank branch that was outstanding. And this one. But recently they’ve gotten off track. That whole stodgy-banker campaign, with all the rich old white men was pretty terrible. So they switched agencies (I believe), and the new work is supposed to make an “emotional connection” with consumers. But all it does is make me think “boring” and miss the feature they’re actually selling. While I like the line “we don’t nickel and dime you,” I think “Whoo Hoo”–the way it’s executed–is terrible. First, it’s WOO HOO, not Whoo Hoo; that reads like Who Who. Second, the way it’s said in the ad makes it sound like you’re not excited at all. It’s the fakest, most unenthusiastic woo hoo in history. Plus, it’s stolen from Homer Simpson. Why would you steal an iconic phrase and not use the icon in your ads?

Specific to this commercial, the small man, big wife gag was dealt its fatal blow when Norbit was released. And they bury the lead. Who cares about some worthless little “woo hoo” moment? You’re giving people free ATM withdrawals! The means the $2 you pay at 7-11, covered. The $1.50 you pay at someone else’s bank? Covered. And the $5 you pay in a Vegas titty-bar…covered! (I think.) That, ladies and gentlemen, should be the focus of a campaign. F.

sjbooher: The only thing black people love more than free checking is dancing! Amazing. They had to go out of their way to reinforce a stereotype, because including dancing here doesn’t even make sense! Someone that dreamed about disco contests would probably be at least 50 years old now, maybe even 60. This woman is an 80s baby, at least prove Jay-Z right and have her dream about break dancing!

This is bad on so many levels. Do people even use checks any more? If they do, they need to get into the new century. Electronic banking, people! I agree that whatever the ATM benefit is, might be better. And don’t even get me started on “Whoo Hoo”… I might start clawing my eyes out. F.