Coca-Cola — LeBron and Yao Olympic Unity
Tuesday, August 12th, 2008sjbooher: One of the biggest events of this Olympic games was the USA v. China basketball match-up. Coke took advantage of that by combining two of the biggest stars in the world this spot. It’s creative, awesome, fun, visually pleasing, and the feel good story of the year, at the end. Of course I love Coke, basketball, LeBron James, Yao Ming and the Olympics! Still, this is well done. I do have to stay true to my principles, I guess, and dock it slightly for the late product placement. A.
jtherkal: Fun, positive, big name stars, good music, fun animation, timely release–Coke knows what it’s doing. I want to eat egg rolls, drink a Coke, and dance to that song. Mission accomplished. Maybe the USA and China can unite to oppress other nations and conquer the world. If only they’d agree to capitalism and stop the “one and done” child rule, we’d be golden. A.